National Account Manager

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🕒 July 8

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AG Barr Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1878

👥 B2C

🛒 Retail

B2C • Retail

AG Barr Group is a UK-based multi beverage company focused on building and maintaining a diverse portfolio of popular drink brands. Some of its key brands include IRN-BRU, Rubicon, Snapple, and FUNKIN. The company emphasizes growth, consumer satisfaction, and creating long-term shareholder value. AG Barr is also committed to sustainability, actively seeking to reduce its environmental impact through various initiatives in carbon and energy reduction, water and waste management, and packaging innovation. As they expand their brand presence, AG Barr continues to showcase an ambitious approach to business while maintaining core values of integrity and responsibility.

📋 Description

• Achieve all agreed Key Performance Indicators (KPIs) across the Unitas Buying Group regional account base within annual budget costings (Invoice Revenue, Customer Contribution, Market Share, and Forecast Accuracy). • Manage and increase overall Invoice Contribution % through strategic SKU mix management and effective commercial structuring. • Monitor promotional activity to ensure brand strategies are delivered. Challenge key buying group contacts to ensure maximum return on investment (ROI) of promotional spend based on rigorous analysis of sales data. • Budgetary Control: Manage the allocated Commercial Investment proportionally against turnover and growth potential, ensuring absolute accuracy within AG Barr’s commercial systems. • Line Management: Provide direct line management, support, and motivation to three Regional Business Development Managers (RBDMs) to optimize regional execution and alignment with national account objectives. • Team Collaboration: Support the wider account team in creating and executing their plans, facilitating seamless management of Route-to-Market (RTM) customers. • Multi-Level Networking: Build, manage, and network across a broad spectrum of customer contacts within the Unitas Buying Group and Wholesale membership (including Business Owners, Buying Directors, Category Managers, Marketing, Supply Chain, and eCommerce teams). • Joint Business Planning: Establish robust customer business plans that target and deliver agreed sales fundamentals, including distribution, pricing, promotion, display, and visibility. • Field Force Execution: Set targets (via agreed KPIs) and communicate effectively with the sales force to ensure excellence in-depot & in-store execution is delivered in line with AG Barr expectations. • Commercial Toolkits: Oversee the creation of relevant support materials for the sales team (e.g., visual aids, commercial sales stories) ensuring timely delivery for monthly planning cycles. • Brand Visibility: Accompany and motivate the sales team to increase in-depot and in-store visibility and display effectiveness, creating "Best in Class" presence for the AG Barr portfolio.

🎯 Requirements

• FMCG Experience: Significant commercial experience within an FMCG company, demonstrating strong knowledge of marketing, sales promotion, and P&L management. • Account Management: Proven track required in Head Office / Buying Group account management within the FMCG sector. • People Management: Demonstrated experience in people management, with a proven track record of coaching, developing, and leading sales professionals/BDMs. • Communication: Excellent communication, negotiation, and relationship-building skills across all corporate levels • Strategic Planning: Ability to generate and evaluate creative ideas, translating them into a robust, rolling activity plan. • Data Literacy: Strong analytical skills with the ability to leverage sales data to challenge customers and optimize promotional spend, as well as provide robust internal forecasts into the S&OP process.

🏖️ Benefits

• 34 days holiday • Bonus • A Company Car • Flexible holiday trading • Living Wage Employer • Healthcare Cash Plan • Peppy Health • Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc • Life assurance • Save as you earn scheme • Staff sales discount • Free AG Barr products throughout your working day • Pension • Annual salary review • Ongoing professional development