Senior Media Buyer, Paid Search

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AIOS

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🏥 Healthcare

💊 Pharmaceuticals

👥 B2C

💰 Seed Round - Fella Health on 2020-01

Healthcare • Pharmaceuticals • B2C

AIOS is a consumer-facing telehealth health and wellness company that provides prescription-based weight-loss and men's health programs. The service pairs board-certified clinicians and free labwork (in-clinic or at-home) with medication-based treatments — including GLP-1 therapies (e. g. , tirzepatide), testosterone support (enclomiphene), and other metabolic/longevity medicines (metformin, rapamycin, NAD+) — shipped directly to members. Programs emphasize personalized metabolic assessments, health coaching, and a six-month money-back guarantee, targeting time-crunched men seeking sustainable weight loss, improved energy, and fertility/sexual health support.

📋 Description

• Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation. • Profit-aware scaling: You push spend up while keeping tCPA / CAC inside target bands. You understand how to grow Search Abs Top IS through budget, bidding, and quality score. You know how to scale a tCPA campaign when actual performance is running well ahead of target without blowing out CACs. • Compliance mastery & account resilience: You operate cleanly under ASA / CAP and GPhC rules, particularly Rule 12.12 (POMs cannot be advertised to the public). You never reference prescription medicines, named drugs, or use words like "medication" in ad copy. You maintain and evolve our MCC and account structures to keep them resilient against the unique compliance challenges of GLP-1 advertising. • Multi-geo orchestration: You run multiple country accounts in parallel without dropping balls - different keywords, localised ad copy, different match type strategies, different compliance realities, different reporting cuts. You build the systems that make multi-geo manageable as it grows. • Ad copy, feed and landing page craft: You write ad copy that converts inside tight character limits and strict compliance rules. You treat Bolt like an e-commerce product on Google Shopping, owning the product feed, data quality, and the ad-to-LP handoff. • Team building: As we add more buyers alongside you and underneath you, you hire, mentor, and lead the Google pod. You build the bench that this hire is the seed of.

🎯 Requirements

• Proven Google scale (hands-on): You've personally operated Google Ads accounts at £1M+/month spend for DTC ecom brands, in the platform yourself every day. Not "led a team that did it." Not "oversaw an agency that did it." ***You*** did it. • 5+ years of Google-specific depth: You know Search, Performance Max, Shopping, YouTube, and Demand Gen. You can hold a credible conversation about tCPA vs tROAS vs Max Conversions, match type strategy, quality score levers, negative keyword hygiene, Search Abs Top IS optimisation, feed structure, attribution windows, and how to layer audiences on top of search intent. • DTC consumer: You've scaled DTC brands, not maintained them after they were scaled by someone else. You know what it feels like to push spend month-over-month while keeping performance in band, and to break through ceilings that other operators accept. You think in purchases, CAC, LTV, and cohort economics - not MQLs and lead gen. • Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning. You're not just a great optimizer - you're someone the team can rely on. Your work is legible. The leadership team trusts your metrics and your decisions. • Ad copy and landing page fluency: You think in hooks, angles, and offers, not just keywords. You write ad copy that converts. You collaborate closely with CRO / LP teams and know how to isolate ad performance from LP performance when something breaks. • Multi-geo experience or the operating discipline to absorb it: Either you've run Google Ads across multiple countries before, or you've demonstrably run multiple complex workstreams in parallel without dropping balls. • Startup intensity: You'll work 50+ hours/week, async, in a high-ownership culture. You measure yourself in outcomes, not hours, but the outcomes here require real intensity.

🏖️ Benefits

• comprehensive medical insurance (if appropriate) • free membership with a clinic offering GLP-1s. • PTO with a yearly minimum (≥2wks/yr + local national holidays) • budget for books, courses, coaching ($1200/yr) • budget for gym, health apps ($1200/yr) • free biweekly health coaching • Macbook & work-from-home equipment provided as needed