
201 - 500 employees
🤝 B2B
👥 B2C
🛒 Retail
B2B • B2C • Retail
AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.
🔥 17 hours ago
🗣️🇩🇪 German Required
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201 - 500 employees
🤝 B2B
👥 B2C
🛒 Retail
B2B • B2C • Retail
AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.
• Overall responsibility for Performance Marketing: 5 teams, true P&L ownership • Coaching and development of the team to drive cultural excellence • P&L responsibility for own-brand shops and marketplace business • Scaling results and identifying growth levers • Analyzing, deciding on, executing, and improving marketing strategies
• Several years of leadership experience in performance marketing with measurable results • Rapid decision-making informed by micro-learnings • Hypothesis-driven working approach • Technical and strategic ownership of the online sales & performance marketing area • Knowledge of AI tools and automation • Understanding of creative and performance aspects • Strong numerical literacy and analytical skills
• Responsible, exciting, and varied tasks with plenty of room for initiative in a dynamic company • Flat hierarchies and an open, relaxed working atmosphere • Friendly, open team of around 340 employees • Flexible working hours on a trust-based system • Home-office options including a contribution toward home-office equipment • 28 days of vacation • Option for up to 20 days of unpaid leave • Various internal and external development opportunities • Various employee discounts for employees and their pets • Regular team, company, and family & friends events • High-quality, fully equipped kitchen • Free drinks and snacks • EGYM Wellpass membership for access to sports and wellness facilities • Access to modern AI tools
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