Senior Growth Marketing Manager – EMEA, APAC

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Anthology Inc

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 Venture Round on 2023-01

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.

📋 Description

• Own the integrated campaign calendar for new logo acquisition in the EMEA & APAC segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the EMEA & APAC universe. • Support Blackboard’s visibility in AI-generated research environments (GEO). • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization. • Own Blackboard’s presence at third-party conferences in EMEA & APAC. • Manage regional field activation programs — road shows, executive dinners, partner-hosted events. • Build and own post-event attribution models. • Own a direct pipeline contribution target — not just activity metrics. • Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them. • Leverage intent data and buying signals to prioritize campaign audiences and personalize outreach. • Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel. • Flag expansion signals to the Customer Growth & Advocacy team. • Brief and collaborate with Content and Brand teams to develop campaign assets. • Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams. • Develop field-specific assets that connect field presence to campaign pipeline. • Own campaign performance reporting.

🎯 Requirements

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment. • Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own. • Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact. • Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution. • AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed. • Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked. • Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works. • Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting. • Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production. • Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes. • Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries. • Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships. • Fluency in written and spoken English.

🏖️ Benefits

• Candidates must be legally authorized to work in the country where the role is based at the time of hire and must maintain that authorization for the duration of employment. • Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time. • Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.