Key Segment Marketing Specialist – NEE

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Axis Communications

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1984

🔐 Security

📡 Telecommunications

☁️ SaaS

Security • Telecommunications • SaaS

Axis Communications is a company that specializes in providing innovative solutions for network video surveillance, audio, and access control systems. It is known for offering end-to-end security solutions that aim to create a smarter, safer world through cutting-edge technologies like edge-based analytics, AI-powered object recognition, and advanced cybersecurity measures. Axis delivers scalable, IP-based products that are easy to integrate into existing infrastructures, catering to various industries including healthcare, transportation, and retail. The company's portfolio includes network cameras, intercoms, audio systems, and body-worn solutions, supported by software tools and professional services that enhance customer experience and security effectiveness.

📋 Description

• Develop and execute marketing strategies tailored to high-value customer segments • Design segment campaign strategies in collaboration with marketing colleagues and regional business leaders • Create, implement, and optimise multi-channel campaigns across digital and offline platforms • Act as the primary contact for HQ and cross-regional stakeholders in planning and communication • Develop and implement content strategies for key segments and industry-specific marketing efforts • Partner with Key Account End Customer team to understand business goals and create targeted strategies • Measure, track, and optimise campaign performance against goals and spend • Manage campaign execution end-to-end

🎯 Requirements

• A degree in Marketing, Business, Communications, or a related field - or equivalent professional experience • Demonstrated experience in marketing with a focus on segmentation, lifecycle marketing, or account-based marketing • Strong analytical skills with the ability to interpret data and turn insights into action • Experience with CRM, marketing automation, and analytics tools (e.g., Salesforce, Pardot) • Fluent English communication skills, both written and verbal • A collaborative working style with the ability to manage multiple projects across teams

🏖️ Benefits

• Competitive benefits package • Continuous learning opportunities • Collaboration in a creative team • Work-life balance