Sales Director – Construction Trades

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October 2

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The Berner Group

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B2B • eCommerce • Hardware

The Berner Group is a European B2B trading company and manufacturer serving professional customers in mobility (automotive), construction and industry. It supplies chemicals (specialty and workshop products), tools, C-parts, power tools and personal protective equipment, and offers integrated omnichannel services — including webshops, apps, telesales and electronic procurement — with a large logistics network across Europe. The family-owned company emphasizes fast delivery, field sales specialists, and a portfolio of brands (BERNER, BTI by BERNER, CCS) to support professional customers' operations.

5001 - 10000 employees

Founded 1957

🤝 B2B

🛍️ eCommerce

🔧 Hardware

📋 Description

• Lead the sales team in Northern and Eastern Germany, comprising approximately 90 employees • Develop sales strategies aligned with our market and company ambitions • Devise tailored solutions to secure long-term customer retention • Analyze sales figures, identify trends, and derive concrete actions • Provide structured onboarding, individual development, and utilize digital learning platforms • Employ modern systems and tools to increase sales efficiency

🎯 Requirements

• Completed degree in sales, business, or a comparable qualification, plus several years of professional experience • Experience leading sales teams in direct sales and familiarity with modern sales tools and digital methods • Knowledge of the competitive and product landscape in direct sales, and experience with multi-channel sales and business models • Knowledge of the construction trades and willingness to challenge and redefine established approaches • Strong communication skills and a knack for building and maintaining long-term customer relationships • Willingness to travel and a Class B driver’s license (or equivalent)

🏖️ Benefits

• Flexibility and work–life balance: Opportunity to work remotely and flexible working hours • Personal development: Access to digital learning platforms and tailored training for continuous development • Attractive compensation: Competitive base salary, performance-related bonuses, and a company car with private use • Flat hierarchies and open company culture: Every idea counts. We offer a dynamic work environment with real opportunities to shape the business • Cutting-edge technology: Work with innovative tools and systems that streamline your work and elevate sales • Tool enthusiast perks: Attractive discounts on all products from the BERNER and BTI by BERNER range