Lifecycle & Campaign Marketing Manager

🕒 May 11

🇺🇸 United States – Remote

💵 $77k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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brightwheel

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 $55M Series C - Brightwheel on 2021-02

Education • SaaS • B2B

brightwheel is an all-in-one childcare and early education management platform that helps preschools, childcare centers, in-home caregivers, camps, Montessori programs and multisite operators manage billing and payments, enrollment and admissions, attendance and check-in, staff scheduling and payroll, family communication, curriculum and assessments, CACFP/health checks, and reporting via a mobile-first SaaS app used by administrators, teachers, and parents.

📋 Description

• Own campaign strategy across the prospect and customer lifecycle — seasonal programs, reengagement, upsell, and pipeline support • Develop campaign concepts, write or direct copy, and build the creative from brief to send • Design and maintain a structured testing agenda that produces documented learnings and drives real change • Partner with PMM to translate messaging frameworks into lifecycle campaigns, and close the loop so campaigns inform strategy • Work alongside the Lifecycle Marketing Manager to build a complementary, full-funnel lifecycle engine

🎯 Requirements

• 3–5 years in lifecycle, campaign, or growth marketing with direct ownership of conversion metrics • Strong writer who can craft compelling email and in-app copy that's clear, on-brand, and built to convert • Hands-on experience with HubSpot, Intercom, or a comparable MAP — you understand how lifecycle programs work end to end • Built and run structured experiments with clear hypotheses and measurable outcomes • Comfortable pulling performance data, reading it clearly, and making decisions from it

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage • Generous paid parental leave • Flexible PTO so you can recharge when you need it • Local retirement or savings plans (e.g., 401(k) in the U.S.) • Equity and ownership opportunities