Senior Manager, CRM Campaign Strategy, Insights

🕒 October 13

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $130k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 0%

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California Closets

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1984

🏗️ Construction

💼 Consulting

Construction • Consulting • Home Improvement

California Closets is a company that specializes in designing and installing custom storage solutions for homes. They offer a wide range of products including custom closets, wardrobes, garage storage systems, and more, tailored to fit the client's style, needs, and budget. The company provides free design consultations, either in-home or virtually, where expert design consultants collaborate with clients to create 3D digital models of their envisioned spaces. California Closets prides itself on using high-quality materials from North America and Europe and provides professional installation services by skilled technicians. The company is dedicated to transforming spaces to bring calm and joy to their clients' lives, offering personalized solutions for every room in the home.

📋 Description

• Develop, execute, measure, and optimize customer marketing programs that drive lead generation, customer engagement, repeat business, and revenue growth • Develop CRM marketing strategies supporting customer acquisition, retention, reactivation, referrals, and customer lifetime value growth • Identify customer segmentation and targeting opportunities using behavioral, demographic, transactional, and geographic data • Partner with stakeholders and the email team on customer contact strategies and coordinated cross-channel direct mail and email programs • Develop audience, offer, messaging, and contact strategies aligned with company objectives and customer needs • Recommend testing strategies and optimization plans • Manage end-to-end direct mail campaigns from planning through deployment and measurement • Coordinate audience selection, campaign setup, production schedules, in-home delivery timing, and post-campaign analysis • Liaise with direct mail agencies, printers, data providers, and marketing vendors • Ensure campaign deliverables are accurate, timely, and within budget • Establish reporting methodologies, campaign KPIs, measurement frameworks, attribution approaches, and performance benchmarks • Design and evaluate testing programs including control groups, holdouts, incrementality analyses, and performance comparisons • Analyze and communicate cross-channel performance across direct mail, email, and other CRM programs • Develop executive-ready reports, dashboards, presentations, and recommendation summaries • Validate campaign data, calculations, assumptions, and reporting outputs • Manage CRM campaign calendars, priorities, timelines, and stakeholder communications • Create campaign briefs and execution plans • Coordinate cross-functional activities across marketing, creative, analytics, technology, and franchise teams • Ensure compliance with brand, legal, privacy, and operational standards • Support evaluation and implementation of new CRM programs, technologies, tools, and capabilities • Maintain documentation, best practices, and operational procedures supporting program scalability

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or related field • 7+ years of experience in CRM, lifecycle marketing, database marketing, or related disciplines • Significant hands-on experience developing, executing, and measuring direct mail programs • Strong understanding of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics • Experience translating campaign results into actionable business insights and recommendations for stakeholders and leadership • Advanced Excel skills, including pivot tables, lookups, campaign analysis, and data interpretation

🏖️ Benefits

• Employees can work remotely • Equal opportunity employer • Confidential handling of information according to EEO guidelines

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