Director, Product Marketing – SmartLife Managed Services

🕒 May 3

🏄 California – Remote

🏄 California – Remote

💵 $184k - $294.4k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Calix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📡 Telecommunications

☁️ SaaS

🏢 Enterprise

💰 $50M Venture Round on 2009-08

Telecommunications • SaaS • Enterprise

Calix is a comprehensive solutions provider that focuses on enabling broadband service providers (BSPs) to simplify, innovate, and grow their businesses. Through its advanced broadband platform, Calix offers technologies like 10G-PON, 5G, Wi-Fi 7, and more to improve network operations, reduce downtime, and enhance the subscriber experience. The company provides managed services such as SmartLife and SmartHome, which help subscribers operate, secure, and enhance their connected lifestyles. Calix serves diverse provider types including telcos, cable operators, and municipal utilities, helping them deliver critical broadband connectivity and transform community access to digital services. With a focus on cloud technology, analytics, and transformation guidance, Calix empowers service providers to thrive in the digital age.

📋 Description

• Responsible for all solution positioning message-aligned content for SmartLife services, acting as subject matter expert for the extended GTM marketing team. • Lead and align their Product Marketing team to work within a matrix organization supporting multiple GTM teams delivering market-specific strategic offers. • Own the solution positioning and content creation to drive SmartLife growth in MSP/MDU markets and with large service providers with multi-vendor networks within North America and growth markets globally. • Responsible for new product introduction (NPI) and release marketing, establishing strategic communication and enablement efforts surrounding the release of new products and features or updates to existing product. • Work closely with key stakeholders in Sales, Success, Commercial Strategy, and Product teams. • Engage customers through 1:1 meetings, speaking engagements, and executive briefings. • Work closely with Calix executives to create compelling narratives and presentations that reinforce strategic goals. • Collaborate with the Product and Commercial Strategy teams to synthesize customer, market, and competitive feedback into structured input to the Calix product lifecycle. • Collaborate with Field Marketing and GTM teams to align solution strategy to marketing campaigns, sales enablement, events, communications channels, and customer listening activities. • Collaborate with content strategists to create compelling marketing collateral, including webpages, solution briefs, white papers, blogs, and customer presentations.

🎯 Requirements

• 7-10 years relevant solution or product marketing experience • MBA preferred • Experience working for or marketing solutions to broadband service providers • Ability to grasp and translate technical capabilities into clear benefits • Thorough understanding of marketing and launch processes for hardware and software • Strong written communication and public speaking/presentation skills • Demonstrated track record of success in a fast paced, collaborative work environment • Able to support periodic bursts of travel up to 20% of time

🏖️ Benefits

• Bonus • Total compensation package