Product Marketing Lead

🔥 10 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 11%

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Canonical

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

🤖 Artificial Intelligence

Open Source • Cloud • Artificial Intelligence

Canonical is the company behind Ubuntu, the world's most popular open-source operating system, which provides fast, modern, and secure Linux solutions for desktops, servers, and cloud environments. They offer a comprehensive set of products and services, including Ubuntu Desktop, Ubuntu Server, cloud solutions such as OpenStack, and tools for managing containerized applications with Kubernetes. Canonical focuses on making open-source technology reliable and accessible across various industries, from IoT and AI to enterprise infrastructure.

📋 Description

• Own product marketing for one product area, from market thesis through sales and campaign assets • Own positioning, messaging, and narrative hierarchy across website and sales materials • Lead product launches end to end, including tiering, timelines, cross-functional plans, assets, and post-launch reporting • Build and maintain competitive intelligence for the product area • Support sales enablement through battlecards, discovery questions, objection handling, and demo narratives • Run structured customer and community research, including win-loss analysis • Partner with demand generation, content, web, and events to turn positioning into pipeline-generating campaigns • Raise the standard of product marketing through review, mentoring, and shared frameworks • Be accountable for message effectiveness, launch conversion, and sales message repeatability

🎯 Requirements

• Strong written and verbal communication in English • An exceptional academic track record from high school and university • Proven product marketing experience in B2B software, SaaS, or open source • A track record of owning positioning and messaging for a product or portfolio • Evidence of launches led that changed a business outcome such as adoption, pipeline, or win rate • Technical curiosity and ability to understand products beyond the datasheet • Comfort using data to test hypotheses, evaluate campaigns, and change direction • Ability to influence and align stakeholders across product, sales, and marketing without formal authority • Excellent storytelling skills for technical solutions and developer and executive audiences • Skill at managing complex, cross-functional projects with several dependencies and a fixed date • Fast adaptation to change and new technology in marketing • Proactive, outcome-driven, and confident operating independently at a global scale • Experience marketing to developers, or in infrastructure, security, or IoT categories (nice to have) • Familiarity with open source communities and commercial open source business models (nice to have) • Experience across product-led and sales-led motions (nice to have) • Public speaking, webinars, or conference presence in a technical field (nice to have) • Experience mentoring or leading other product marketers (nice to have)

🏖️ Benefits

• Fully remote working environment • Personal learning and development budget of 2,000 USD per annum • Annual compensation review • Recognition rewards • Annual holiday leave • Parental Leave • Employee Assistance Programme • Opportunity to travel to new locations to meet colleagues at ‘sprints’ • Certain roles may be eligible for annual bonuses and sales incentives based on revenue or utilization

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