Capital One
10,000+ employees
🏦 Banking
💳 Fintech
💸 Finance
💰 Post-IPO Equity on 2023-05
Banking • Fintech • Finance
Capital One is a leading financial services company that specializes in offering credit cards, auto loans, banking, and savings accounts. With a focus on innovation and technology, Capital One aims to change banking for good by providing customer-friendly solutions and fostering a diverse and inclusive workforce. The company is known for its commitment to creating a positive impact in the banking industry through advanced digital tools and customer service excellence.
Director, Partner Marketing Manager
🕒 June 3
🏄 California, New York, +1 more states – Remote
💵 $187.3k - $256.5k / year
⏰ Full Time
🔴 Lead
🎡 Marketing
🦅 H1B Visa Sponsor
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Capital One
10,000+ employees
🏦 Banking
💳 Fintech
💸 Finance
💰 Post-IPO Equity on 2023-05
Banking • Fintech • Finance
Capital One is a leading financial services company that specializes in offering credit cards, auto loans, banking, and savings accounts. With a focus on innovation and technology, Capital One aims to change banking for good by providing customer-friendly solutions and fostering a diverse and inclusive workforce. The company is known for its commitment to creating a positive impact in the banking industry through advanced digital tools and customer service excellence.
📋 Description
• Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives. • Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers. • Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact. • Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities. • Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs. • Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively. • Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources.
🎯 Requirements
• Bachelor’s Degree • At least 6 years of experience in channel partner and alliances marketing • At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers) • At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management) • At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers) • At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company
🏖️ Benefits
• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options
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