Marketing Principal

🕒 June 2

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Resource Innovations

201 - 500 employees

⚡ Energy

💼 Consulting

Energy • Software • Consulting

Resource Innovations is a women-led company that provides comprehensive energy transformation services and software. The firm is dedicated to advancing the clean energy transition through innovative energy solutions, focusing on demand-side management and enhancing sustainability for utilities and government entities. With a strong commitment to environmental, social, and governance (ESG) impacts, Resource Innovations delivers end-to-end services that improve customer engagement and operational efficiency, leading to significant CO2 emission reductions. The company operates extensively across North America, Europe, and the Pacific, positioning itself as a leader in the clean energy sector.

📋 Description

• Resource Innovations is seeking an experienced Marketing Principal to lead marketing strategy, client relationships, and account management teams for our Eastern region. • This role is responsible for setting direction, elevating the quality of work, and developing high-performing teams across a portfolio of utility clients and programs. • Oversee all Eastern marketing accounts, serve as a trusted partner to clients and internal stakeholders, and lead an Account Management team responsible for day-to-day execution, including online and offline marketing, events, lead generation, email marketing and paid and social media. • Report into our Sr. Director, Marketing Client Services and plays a critical part in advancing Resource Innovations’ internal agency model—bringing agency-caliber strategic thinking, creative excellence, and disciplined execution to large-scale energy efficiency and energy transformation programs. • Act as a trusted advisor to utility clients and internal program leaders, guiding strategic direction and shaping long-term marketing approaches. • Lead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performance. • Provide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standards.

🎯 Requirements

• Bachelor’s degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field/equivalent experience required • 8+ years of experience in marketing, client services, or account leadership • Agency experience strongly preferred • Proven ability to lead multiple accounts, complex teams, and client relationships simultaneously • Strong strategic thinker with the ability to translate insights into actionable, compelling recommendations • Demonstrated success developing and managing high-performing teams • Confidence presenting to and influencing clients and internal leadership • Excellent communication skills, including the ability to author and deliver strategic presentations and POVs • Strong judgment, emotional intelligence, and ability to navigate complex stakeholder dynamics • Experience managing planning processes, scopes, budgets, and performance at a portfolio level • Primarily Remote position with the ability and expectation to travel up to 10% of the time, mainly for in-person events

🏖️ Benefits

• three weeks of paid vacation annually • paid holidays • 401(k) retirement plan with employer match • medical, dental and vision coverage • parental leave • employee assistance program • commuter benefits • additional supplemental offerings

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