Director of Channel, Alliance, ABM Marketing

🕒 May 20

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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PlanITROI

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📦 Logistics

💼 Consulting

🏭 Manufacturing

Logistics • Consulting • Manufacturing

PlanITROI is a leading expert in IT Asset Disposition (ITAD), specializing in secure data erasure, device refurbishment, and environmental sustainability. Founded in 2001, the company is dedicated to closing the digital divide by transforming retired IT assets into affordable technology for those in need. PlanITROI emphasizes data security, adhering to rigorous standards, and promotes social impact through its programs while recovering maximum value for clients' retired devices through resale and reuse.

📋 Description

• Build and execute a GTM ABM strategy focused on target channel accounts. • Develop account-specific messaging for organizations such as CDW, HCLTech, DXC, IBM, Accenture, and others. • Create one-to-one, one-to-few, and one-to-many ABM campaigns. • Coordinate with sales and leadership to identify account entry points, introductions, and partner expansion opportunities. • Develop PlanITROI’s partner-facing value proposition strategy for channel organizations. • Support relationship development with strategic partners. • Build thought leadership that positions PlanITROI as a strategic voice in ITAD, lifecycle services, sustainability, and value recovery.

🎯 Requirements

• 10+ years of B2B technology marketing experience. • Experience in marketing computing hardware and services. • Experience with Gartner, Forrester, IDC, CRN, or analyst/influencer positioning. • Proven experience building and executing ABM campaigns for strategic accounts. • Expert experience in channel, partner, alliance, reseller, OEM, MSP, distributor, or GSI marketing. • Must have experience marketing to organizations such as CDW, SHI, Insight, WWT, IBM, Accenture, DXC, HCLTech, Dell, HP, Lenovo, Cisco, Microsoft, Apple. • Experience in creating executive-level messaging for complex B2B technology services. • Strong understanding of digital demand generation and LinkedIn strategy. • Demonstrated ability to create sales enablement materials. • Strong writing, positioning, and storytelling skills. • Experience with ABM platforms such as Apollo, 6sense, Demandbase, RollWorks, Terminus, HubSpot, Salesforce, Marketo, Pardot, or similar tools. • An existing network across all major channels, resellers, GSI, OEM, or IT services organizations is desired.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options