Account Director – Planning

🕒 April 15

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Medialab Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Medialab Group is the UK’s leading independent media agency.

📋 Description

• Lead strategic client relationships, acting as senior day-to-day contact across priority accounts. • Shape commercial and strategic client opportunities by proactively identifying growth areas, influencing briefs, and ensuring alignment with client ambition and business goals. • Optimise agency impact by supporting Business Directors in value articulation, renewals, and commercial planning. • Identify and delivers key agency opportunities: Whether these are commercial opportunities or efficiency opportunities they have a clear focus on supporting agency growth. • Supports commercial delivery, working with BD’s + Ops/Finance on forecasting, margin tracking, and pipeline visibility. • Leads cross-channel campaign planning and delivery, ensuring cohesion, performance alignment to KPIs, and consistent reporting. • Shapes the media response to briefs by setting the strategic direction, supporting innovation and optimisation-led approaches, and overseeing planning timelines. • Coaches teams in digital and offline media strategy, embedding audience-first, insight-led planning approaches and encouraging cross-channel thinking. • Shapes a forward-looking planning culture, encouraging teams to stay ahead of market developments. • Supports channel leads and planners to feed into client-facing trend decks and strategic updates, with a focus on delivering best-in-class thinking. • Promotes automation and efficiency, advocating for smart use of AI tools and scalable planning practices that raise standards in documentation, collaboration and productivity.

🎯 Requirements

• Proven experience in media and communications planning, ideally across a variety of categories and business objectives, with the ability to balance brand-building and performance-driven thinking. • Strong cross-channel planning expertise, with a clear understanding of how digital and offline channels work together to deliver full-funnel impact. • Demonstrated experience in leading and supporting teams, with a collaborative and inclusive leadership style that prioritises development, constructive feedback, and coaching at the right moments. • Confidence using planning tools and effectiveness frameworks (such as Touchpoints, media principles, and measurement approaches), and the ability to apply them practically in day-to-day planning. • A track record of delivering clear, strategic thinking, able to simplify complex challenges, interrogate briefs effectively, and translate insight into sharp, actionable recommendations.

🏖️ Benefits

• Time to Unwind – 22 days holiday (+ Christmas holiday closure), a day off for your birthday, holiday buying scheme, flexi-hours and both a cultural bank holiday and work abroad scheme. • Hybrid Working – Balance between home and office. We welcome requests for flexible working arrangements from the commencement of employment. • Career Growth – A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support. • Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps Mental Health First Aiders and free professional counselling. • Supporting Families – Enhanced parental leave pay, flexible working and life assurance. • Giving Back – Paid charity days and sustainability initiatives. • Perks & Rewards – Retail discounts, long-service trips and an unforgettable team culture.