Regional Marketing Manager – EMEA

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Own and implement regional demand and engagement marketing programs • Optimize and deliver regional marketing campaigns • Regionalize global marketing assets to reflect local market needs • Support thought leadership initiatives • Deliver product usage initiatives in partnership with Customer Success • Support retention, renewal, upsell, and cross-sell campaigns • Partner with Sales and GTM teams to support sales readiness efforts • Identify, manage, and maintain a pipeline of engaged customers • Analyze and report on campaign, engagement, and pipeline performance • Manage assigned workstreams with moderate autonomy

🎯 Requirements

• 3–5 years of relevant experience in demand marketing, engagement marketing, lifecycle marketing, or a related field • Working knowledge of demand marketing, engagement marketing, or lifecycle marketing • Experience implementing multi-channel marketing campaigns • Ability to regionalize and customize global marketing materials • Strong written and verbal communication skills • Analytical skills to support campaign reporting • Strong collaboration skills • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

🏖️ Benefits

• Inclusive workplace culture • Professional development opportunities • Opportunity to work with global teams