Marketing Consultant

Job not on LinkedIn

🕒 6 days ago

🌾 Iowa – Remote

🌾 Iowa – Remote

💵 $95.8k - $124.5k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Velera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

Velera is a company that provides a wide range of solutions for financial institutions, focusing on payment and banking technology. The company offers services in digital card issuance, digital wallets, and provides a co-op pay network and ATM terminal driving. Velera integrates sophisticated scoring and decision-making tools for fraud prevention and identity authentication. It also offers strategic consulting services for growth and marketing. Velera positions itself as a partner in digital banking and financial technology innovation.

📋 Description

• Serve as the primary contact for assigned credit union clients, maintaining strong relationships at various levels of management • Consult regularly with key personnel to identify, develop, and implement marketing strategies that leverage data insights to enhance client portfolio performance • Identify, develop, and implement strategic marketing campaigns that leverage client data to drive card portfolio growth and overall business success • Create and manage detailed marketing plans, including overall project management and pro forma analysis, tailored to each client's needs • Conduct post-mortem analyses to measure campaign effectiveness against performance targets • Utilize data analytics tools to conduct deep-dive investigations, identifying meaningful patterns, trends, and relationships in large datasets • Transform raw data into actionable business information that informs strategic decisions and marketing recommendations • Prepare and deliver clear, concise communication materials that summarize findings and support fact-based recommendations • Provide regular performance measurements and insights to both clients and senior management, ensuring alignment with strategic objectives • Collaborate with internal teams, including Client Growth Executives, Marketing Specialists, Data Analysts, and Creative resources, to ensure cohesive campaign execution • Participate in and provide subject matter expertise for company-wide strategic initiatives, staying abreast of industry trends, products, and services • Keep current with industry developments, including Visa, MasterCard, Fiserv, and regulatory changes, to provide clients with informed recommendations • Stay updated on industry trends, competitive landscape, and advancements in marketing strategies and tactics, ensuring that recommendations are current and relevant • Identify and recommend process improvements to enhance efficiency, scalability, and productivity within the business unit • Commit to ongoing learning in the ever-evolving financial services and technology sectors • Engage in internal information-sharing opportunities to stay informed about company insights and best practices • Monitor and assess risks associated with marketing initiatives, ensuring compliance with regulatory requirements and industry standards • Maintain accurate documentation of work papers, data, plans, and results to support transparency and intellectual capital within the organization • Perform market research as needed to support campaign development and client consultation • Assist with the billing and reconciliation of consulting services, managing client discounts and ensuring accurate financial tracking • Take on additional duties as assigned by leadership to support the overall success of the Consulting Marketing team

🎯 Requirements

• Bachelor’s Degree in Business, Marketing, Mathematics, Accounting, Finance, Statistics other related field or combination of education and experience required • MBA preferred • Eight (8) years of marketing quantitative analysis experience and/or direct credit card, debit, and digital marketing required • Client service experience • Knowledge of underwriting practices, collection practices, credit unions service models, credit and debit processing, fees, interchange, pricing and risk is essential

🏖️ Benefits

• Competitive wages • Medical with telemedicine • Dental and Vision • Basic and Optional Life Insurance • Paid Time Off (PTO) • Maternity, Parental, Family Care • Community Volunteer Time Off • 12 Paid Holidays • Company Paid Disability Insurance • 401k (with employer match) • Health Savings Accounts (HSA) with company provided contributions • Flexible Spending Accounts (FSA) • Supplemental Insurance • Mental Health and Well-being: Employee Assistance Program (EAP) • Tuition Reimbursement • Wellness program