Campaign Operations Program Manager

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Convera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

💼 Consulting

📦 Logistics

🛡️ Insurance

Consulting • Logistics • Insurance

Convera is a company that provides global payment solutions and risk management services to businesses and individuals. With a presence in over 200 countries and territories, Convera offers services like international vendor payments, currency conversion, and cash management. They cater to a diverse range of sectors including education, financial institutions, and healthcare. Convera is particularly focused on aiding global commerce through streamlined cross-border transactions and helping clients manage currency risks with strategies like forward contracts and options.

📋 Description

• Lead a centralized campaign operations function for the business, coordinating and prioritizing campaign requests • Oversee workload allocation for a Senior Campaign Operations Specialist to ensure the successful execution of high-impact, multi-channel campaigns • Operate at the intersection of strategy and execution to ensure campaigns are thoughtfully planned, efficiently executed, and effectively measured • Partner with regional stakeholders to drive campaign consistency, scalability, and local relevance across markets • Scale operational processes and optimize campaign performance • Design and troubleshoot complex automation logic, establish best practices, and define operational standards, priorities, and workflows • Oversee the campaign operations function and provide day-to-day guidance and support to the Senior Campaign Operations Specialist • Prioritize campaign requests and allocate workload to ensure timely delivery • Act as a player-coach, providing strategic direction while staying hands-on to support the function • Establish and reinforce best practices, operational rigor, and accountability across campaign operations • Own end-to-end campaign operations processes, identifying opportunities to streamline workflows, improve efficiency, and eliminate bottlenecks • Define campaign KPIs and success metrics in alignment with marketing and sales goals • Deliver campaign performance reporting, attribution analysis, and actionable insights and continuously optimize campaigns based on performance data

🎯 Requirements

• 7+ years of experience in B2B marketing operations, campaign management, or demand generation. • Salesforce Account Engagement (Pardot) certification required, with hands-on experience using Salesforce CRM and related marketing technology tools. • Proven experience leading campaign operations functions, including campaign intake, prioritization, workflow management, and execution in a high-volume environment. • Strong understanding of lead management processes, including lead scoring, segmentation, routing, lifecycle management, and attribution. • Experience developing and executing structured A/B testing programs to drive continuous experimentation, optimization, and insight generation across campaigns. • Strong attention to detail and commitment to operational excellence. • Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment. • Experience with BI and analytics platforms, including the ability to translate data and insights into actionable recommendations and campaign optimizations. • Excellent analytical, problem-solving, and communication skills, with the ability to influence cross-functional stakeholders. • Experience working with global teams and supporting multi-region marketing programs preferred. • Willingness to work flexible hours as needed to support global stakeholders and business priorities. • Familiarity with Wrike, Feedotter, ZoomInfo, foreign exchange (FX), payments, or financial services is a plus.

🏖️ Benefits

• Competitive salary • Opportunity to earn a bonus (dependent on performance) • Great career growth and development opportunities in a global organization • Corporate benefits