Lifecycle, CRM Specialist

🕒 May 19

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Coverflex

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 HR Tech

🏢 Enterprise

🧘 Wellness

💰 Series A on 2023-02

HR Tech • Enterprise • Wellness

Coverflex is a company that offers a fully remote work environment with a strong emphasis on building a unique and diverse team culture. They provide a range of employee benefits including health insurance, competitive compensation with stock options, and significant budgets for personal and professional development. Coverflex also focuses on transparency, integrity, and maintaining a positive work-life balance, offering generous time off policies and remote work budgets. They are recognized as a top employer and are committed to equal opportunity employment.

📋 Description

• Own the full owned-channel lifecycle — from first touch to cross-sell • Building the email, WhatsApp, and in-app programs that help us convert, activate, retain, and grow customers • Audit the existing HubSpot setup, lifecycle stages, workflows, segmentation, and reporting • Map the main lifecycle gaps, especially around pre-signup nurture and KYB completion • Design the first owned-channel lifecycle framework across email, WhatsApp, and in-app

🎯 Requirements

• HubSpot power user: complex workflows, lifecycle stages, behavioral triggers and reporting • Track record owning multi-channel lifecycle programs: email + at least one of WhatsApp, in-app or SMS • B2B SaaS or fintech background: understands activation, onboarding and retention mechanics • Strong audience segmentation skills based on behavior, not just demographics • Data-driven: measures campaign performance rigorously and turns insights into action • Fluent in English • Nice-to-have WhatsApp Business API experience for marketing or lifecycle campaigns • Spanish or Italian language skills • Familiarity with in-app messaging tools such as Intercom, Braze or Customer.io • HR tech, fintech or SMB platform background • Experience running cross-sell or upsell campaigns end-to-end.

🏖️ Benefits

• Health Insurance • 25 days paid vacation days + 3 caring days per year to work on side projects that support causes with a positive impact on our society • 2 additional paid weeks on top of the legal maximum Parental Leave • Your birthday + kids’ birthday off • Flexible working hours • €500 onboarding budget • €2,000 yearly budget to invest in your professional development, work tools, equipment, and remote work enablement. • Competitive and flexible compensation, including our own Coverflex card and stock options to really own our success.