Senior Manager – Ad Tech

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🕒 May 27

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Logo of CVS Health

CVS Health

10,000+ employees

Founded 1963

⚕️ Healthcare Insurance

🛒 Retail

🧘 Wellness

Healthcare Insurance • Retail • Wellness

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Setting strategic oversight of ad technology product planning and rollout • Single-source owner for data collection, activation strategies, and implementation • Lead process to identify new opportunities and needs for media activation and measurement • Define, document, and implement business requirements, policies, and processes • Design, build and maintain a set of processes and products for monitoring different data collection configurations • Lead cross-enterprise with business and technology partners • Act as the key liaison between technology and business users on user identity projects via LiveRamp • Provide product ownership over LiveRamp identity tool • Directly manage the vendor relationship with LiveRamp • Provide thought leadership and execution to delivering goals while maintaining privacy compliance • Collaborate on data governance around how data is collected across our owned properties • Ongoing Management of Media Tagging Capability • Maintain a set of processes and products for monitoring different data collection configurations and audience enablement • Set key tagging priorities within a tag management system

🎯 Requirements

• 8+ years of experience in Product Ownership or Ad Technology is required • 5+ years of experience with data identity tools (LiveRamp, Acxiom, etc) is required • Expertise working in data connectivity platforms like LiveRamp, Acxiom, or Commerce Signals is required • Expertise in SQL coding or media tagging is required • Experience with Microsoft Tools (Excel, Powerpoint) is required • Fluency with media tags like TradeDesk, Google Floodlight, or Innovid is required

🏖️ Benefits

• medical, dental, and vision coverage • paid time off • retirement savings options • wellness programs • other resources

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