Senior Lifecycle Marketing Manager

Job not on LinkedIn

🔥 14 hours ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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David Kennedy Recruitment Ltd.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

David Kennedy Recruitment Ltd is a distinguished virtual recruitment consultancy with a global presence spanning more than 40 countries. The company specializes in delivering exceptional recruitment services internationally, utilizing an innovative approach to seamlessly connect candidates and clients. With over 150 staff operating across five continents and conducting business in more than 32 languages, David Kennedy Recruitment Ltd focuses on exceeding the expectations of both clients and candidates, offering multilingual and executive search services, competitor analysis, and relocation assistance to ensure a comprehensive recruitment experience.

📋 Description

• Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency • Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys • Drive first-purchase conversion and repeat monetization through targeted CRM initiatives • Own onboarding, retention, churn prevention, reactivation and LTV initiatives • Design and run CRM experiments to identify and scale the highest-value opportunities • Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization • Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis • Work cross-functionally to develop and implement CRM initiatives and experiments • Identify opportunities to improve CRM contribution to overall business revenue • Build momentum and solve problems independently in an environment without a finished playbook • Contribute to the development and improvement of the CRM function • Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development • Lead or coach CRM specialists where applicable

🎯 Requirements

• Proven track record of personally driving significant commercial impact through CRM • Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result • Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase model • Hands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeys • Proven ownership of both first-purchase conversion and repeat monetization • Strong understanding of revenue, conversion, retention and LTV • Strong understanding of CRM attribution and incrementality • Experience working with data to identify opportunities and make commercial decisions • Strong experimentation and problem-solving mindset • Ability to distinguish personal contribution from wider team results • Comfortable working independently without a finished playbook • Ability to work cross-functionally and create momentum without waiting for perfect information • Experience in iGaming, free-to-play gaming or other repeat-purchase models is an advantage • Experience leading or coaching CRM specialists is an advantage • Experience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantage • English C1-C2 • Fully comfortable working with uncensored AI models and adult-oriented content

🏖️ Benefits

• Competitive salary package • Additional performance-based bonus • B2B contract preferred • Opportunity to take significant ownership of CRM growth and monetization • Direct reporting line to the Co-founder & CMO • International, high-growth AI environment • And many more!!!