
B2B • Marketing • Data and Analytics
DemandLab is a B2B digital marketing agency that specializes in transforming marketing operations for large enterprises. The company helps businesses develop and execute strategic marketing programs to convert awareness into sales, optimize marketing technology stacks, and measure marketing ROI. DemandLab also provides advanced data analytics and content marketing services to enhance customer engagement and drive revenue. Their proprietary tool, Insentric™ Marketing Intelligence, allows businesses to accurately measure and prove marketing's impact on B2B revenue. Working remotely with global clients since 2009, DemandLab is committed to delivering high-impact results across marketing technology, data, and analytics sectors.
11 - 50 employees
Founded 2009
🤝 B2B
October 23

B2B • Marketing • Data and Analytics
DemandLab is a B2B digital marketing agency that specializes in transforming marketing operations for large enterprises. The company helps businesses develop and execute strategic marketing programs to convert awareness into sales, optimize marketing technology stacks, and measure marketing ROI. DemandLab also provides advanced data analytics and content marketing services to enhance customer engagement and drive revenue. Their proprietary tool, Insentric™ Marketing Intelligence, allows businesses to accurately measure and prove marketing's impact on B2B revenue. Working remotely with global clients since 2009, DemandLab is committed to delivering high-impact results across marketing technology, data, and analytics sectors.
11 - 50 employees
Founded 2009
🤝 B2B
• Develop and execute strategic sales plans to achieve or exceed sales targets for our product • To contribute to the company's growth and success, achieve monthly, quarterly, and annual sales targets • Identify potential clients through research, networking, and market analysis • Partner with Marketing to follow up on leads • Develop a pipeline of qualified leads to target for DemandLab solutions • Initiate and maintain relationships with potential clients, understanding their specific marketing technology challenges and goals • Effectively communicate our products and solutions to address customer needs and drive adoption • Collaborate with our marketing technology experts to create customized proposals and presentations that demonstrate the value of our product • Articulate how our solutions can improve clients' marketing efficiency and effectiveness and bring value to their company • Conduct product presentations to potential clients, effectively communicating how our solution automates processes, repairs data discrepancies, and delivers actionable insights • Build and maintain a robust sales pipeline, consistently identifying and qualifying leads through strategic prospecting and relationship-building activities • Monitor pipeline health and progress, proactively addressing any bottlenecks or issues that may arise to ensure sales objectives are met • Forecast sales projections accurately based on pipeline analysis, market insights, and historical data • Manage the entire sales process, from initial contact to closing the deal • Keep accurate records of client interactions and sales activities using our CRM system • Analyze sales data and market trends to identify opportunities for improvement and optimization, continuously refining sales strategies and tactics • Coordinate with cross-functional teams such as marketing, product development, and customer support to ensure alignment and seamless execution of sales initiatives • Stay up-to-date with the latest trends and developments in marketing technology, data architecture, and toolchain integration • Understand our competitive landscape and positioning within the industry • Work closely with the client success and marketing teams to coordinate efforts, share insights, and optimize strategies for client engagement • Collaborate to negotiate and close deals
• Experience in business development, prospecting, and sales • Demonstrable success in technology services and product sales • Track record of developing and managing multiple opportunities simultaneously • Proven experience collaborating in the creation of sales materials • Experience in influencing and communicating offerings to customers and prospects • Exceptional oral and written communication skills • Familiar with the following software/tools: • - Salesforce or HubSpot CRM • - Industrious, motivated, resourceful and creative • Facility in discussing technical matters with a non-technical audience • Quick learner who goes the extra mile to meet or exceed internal professional development requirements • EDUCATION AND EXPERIENCE • 2+ years of experience in B2B technology sales (Martech industry preferred) • 1+ years of Salesforce or CRM experience • Associate’s degree in business, or a related field, or equivalent experience
• Monthly Utility Allowance • Personal and Professional Development Funding • Flexible Work Environment • Work From Home • Collaborating with senior marketing professionals with years of experience, pushing the envelope • The freedom to have fun, experiment, explore, and get creative in a supportive environment.
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