Senior Manager, Retail Media – Search Strategist

Job not on LinkedIn

🔥 22 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $72k - $100k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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dentsu Austria

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1900

📣 Marketing

📱 Media

🏢 Enterprise

Marketing • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

📋 Description

• Provide strategic oversight and guidance on retail media search campaigns for key client accounts • Develop comprehensive retail media search strategies aligned with client objectives and KPIs • Lead campaign planning, optimization, performance management, bid strategy, keyword strategy, and audience targeting recommendations • Partner with execution teams to ensure search strategy is implemented properly • Serve as primary contact and strategic partner for key retail media accounts • Translate client business objectives into data-driven search campaign strategies • Conduct strategy reviews and business performance updates with clients • Identify opportunities to expand retail media search investments and test new channels and tactics • Manage client expectations and alignment on campaign direction and results • Analyze and report on search campaign performance with actionable improvement insights • Conduct competitive benchmarking and market trend analysis • Identify optimization opportunities in existing search campaigns • Collaborate with analytics teams to measure campaign impact and ROI • Oversee day-to-day campaign setup, launch, and optimization • Review and approve campaign details, audiences, assets, and messaging before activation • Act as escalation point for strategic questions, platform issues, and tactical challenges • Mentor execution teams on retail media search best practices • Optimize search workflows and processes • Identify cross-sell opportunities and new retail media search channels or tactics • Manage client relationships and internal stakeholder expectations through written and verbal updates • Report to the Group Director, Retail Media

🎯 Requirements

• 4-5+ years of experience in media planning/buying roles • At least 2+ years of hands-on experience managing retail media search campaigns • Experience with Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, or similar platforms • Expertise in retail media search campaign strategy, optimization, and performance management • Knowledge of Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, and Microsoft Advertising • Knowledge of bid strategy, keyword targeting, and audience segmentation • Knowledge of ACoS, ROAS, conversion metrics, and incrementality • Knowledge of search-specific audience management tools and features • Proven account management experience • Ability to build and maintain client relationships • Ability to translate client business needs into strategic recommendations • Ability to present complex data and insights to non-technical audiences • Ability to manage multiple accounts and prioritize based on business impact • Ability to develop differentiated search campaign strategies • Ability to think strategically about search customer journeys and retail media search tactics • Ability to make data-informed recommendations and trade-offs • Ability to advise clients on search channel expansion and multi-channel integration • In-depth understanding of the retail media landscape, retail media search best practices, and advanced targeting and audience tactics specific to search • Bachelor's degree from an accredited college or university • High level of accuracy and attention to detail • Keen problem-solving and troubleshooting abilities related to retail media platform challenges • CPG, Retail, or eComm experience is a plus

🏖️ Benefits

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave • Flexible working arrangements with in-person collaboration • Office attendance or remote designation depending on location, role, and business needs