Senior Shopper Marketing Specialist

🕒 July 4

🏄 California – Remote

🏄 California – Remote

💵 $90k - $110k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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OLIPOP PBC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏥 Healthcare

📣 Marketing

🍽️ Food & Beverage

Healthcare • Marketing • Food & Beverage

OLIPOP PBC is a company that offers a variety of beverages inspired by classic soda flavors. These beverages are designed as a healthier alternative to traditional sodas, featuring prebiotic soluble fibers and reduced calorie content, making them a functional and digestive-friendly option. Their product range includes flavors like Vintage Cola, Root Beer, Cream Soda, and Cherry Cola, among others. OLIPOP promotes its drinks as guilt-free indulgences that provide both nostalgic enjoyment and health benefits, catering to consumers interested in wellness and digestive health. The company also engages in direct-to-consumer sales and offers subscription services for ongoing savings.

📋 Description

• Collaborate with broader shopper marketing team to support execution of Shopper Marketing initiatives across a variety of retailers and channels, including Mass, Grocery, and Emerging Channels • Execute omnichannel shopper activations to generate awareness, trial and loyalty, including digital coupon and rewards programs, retailer marketing, content management, and more • Coordinate asset trafficking, releases, and retailer submissions to ensure timely and accurate execution • Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives • Partner with brokers, distributors, vendors and agencies to ensure execution quality at retail • Partner with Sales to align shopper programming with key customer growth priorities • Maintain and update marketing calendars, trackers, recaps, and key documentation • Assist with invoicing, budget tracking, and reconciliation of expenses to actuals • Oversee vendor relationships related to program setup and program execution • Track and verify program performance, delivering reporting across key activations with trends, gaps, learnings and actionable recommendations • Build program execution summaries, dashboards, order forms, presentations and/or content as needed • Perform other duties and responsibilities as assigned, in support of team and business objectives

🎯 Requirements

• 5+ years of experience within shopper marketing and/or retail marketing execution. • Strong communication and interpersonal skills, with the ability to convey information clearly and in a relatable manner • Highly organized with exceptional attention to detail and a commitment to accuracy across all workstreams • Ability to take initiative and work autonomously – you can run with something from beginning to end with limited oversight. • Works well with ambiguity and asks the right questions to get at the solution. • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook) • Experience with team collaboration tools such as Slack and Teams preferred

🏖️ Benefits

• Health insurance • Flexible work hours • Paid time off • Professional development opportunities • Bonuses