Vice President of Marketing

🔥 43 minutes ago

🇺🇸 United States – Remote

💵 $8.3k - $8.8k / month

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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e.Republic

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1984

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

e. Republic is a market-leading media and market-acceleration company that helps vendors reach state, local and education (SLED) and broader public-sector markets. It operates several industry-focused brands (including Government Technology, Center for Digital Government, Center for Digital Education, and Governing) and provides services such as market intelligence, content, events, advertising, and lead generation. The company positions itself as a go-to-market platform for companies selling into government and education, combining audience data, thought leadership, and campaign services to drive client success.

📋 Description

• Lead e.Republic’s enterprise marketing, brand and communications, Design, and customer-facing Marketing as a Service functions • Strengthen e.Republic’s position in the state, local government and education market • Drive measurable growth and engagement across private- and public-sector audiences • Ensure a distinctive and consistent brand and creative experience • Build a high-performing customer marketing services business • Oversee company and product positioning, demand generation, public-sector marketing, product marketing, digital marketing, corporate communications, Design, marketing operations, and Content Studio • Lead transformation through AI, data, technology, and modern operating practices • Develop and lead integrated marketing strategy supporting company priorities, product growth, and revenue objectives • Own Marketing’s contribution to private-sector pipeline and revenue • Build public-sector marketing programs increasing subscriptions, event attendance, participation, survey response, engagement, and adoption • Lead product marketing, segmentation, value propositions, positioning, messaging, go-to-market strategy, launches, and market education • Develop customer and audience journeys improving engagement, conversion, cross-sell, retention, and participation • Partner with Sales, Product, Events, Media, and other business leaders • Own brand strategy, positioning, messaging architecture, and brand governance • Lead corporate communications, public relations, reputation management, thought leadership, and company announcements • Lead the Design organization and establish cohesive creative vision and brand expression • Establish creative standards, priorities, workflows, and processes • Provide executive leadership for Content Studio and its customer-funded Marketing as a Service business • Set strategy, positioning, service portfolio, and operating model for customer marketing services • Ensure customer programs deliver high-quality solutions, measurable value, and financial performance • Expand services, strengthen customer relationships, improve scalability and efficiency, and grow the business • Develop leadership, capabilities, processes, and technology for Content Studio • Lead digital marketing across paid acquisition, organic search, social, email, partnerships, SEO, AEO/GEO, and AI-mediated discovery channels • Lead AI transformation across Marketing, Design, and Content Studio • Establish responsible AI standards and governance • Own marketing operations, campaign management, marketing technology, performance measurement, attribution, dashboards, and executive reporting • Establish objectives, KPIs, decision rights, and accountability • Develop and manage budgets and resources • Build, develop, and retain high-performing teams and a culture of creativity, collaboration, experimentation, analytical rigor, and measurable performance

🎯 Requirements

• 12+ years of progressive marketing leadership experience • Significant leadership within a complex B2B, media, information, technology, events, research, marketplace, and/or professional-services organization • Experience leading a broad marketing function encompassing brand, demand generation, digital, product marketing, communications, and marketing operations • Proven track record driving pipeline, revenue contribution, customer engagement, and measurable business outcomes • Experience leading or overseeing creative and Design capabilities across multiple products, channels, and experiences • Experience leading a customer-facing marketing, agency, studio, professional-services, or similar fee-based business strongly preferred • Strong knowledge of modern digital marketing, account-based marketing, marketing automation, paid media, search, SEO/AEO/GEO, analytics, and evolving AI-enabled marketing practices • Demonstrated success applying AI and technology to workflows, organizational transformation, productivity, and business performance • Strong experience in product positioning, go-to-market strategy, customer journeys, and marketing to multiple constituencies with different needs and value propositions • Strong strategic, financial, analytical, organizational, and talent-development skills • Exceptional collaboration and communication skills, including the ability to operate as a strategic partner to the CCO, executive leadership, Sales, Product, and other company leaders • Experience with state and local government and education markets strongly preferred • Bachelor’s degree or equivalent professional experience • Must reside in the United States • Must maintain a remote work environment with reliable Internet access

🏖️ Benefits

• Remote work environment • Reliable Internet access • Certified Amazing Workplace

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