Head of Demand Generation

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 10%

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Logo of Easygenerator

Easygenerator

201 - 500 employees

Founded 2013

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Easygenerator is a cloud‑based e‑learning authoring platform that enables anyone in an organization to create, localize, and publish company-specific training at scale. It includes AI-assisted course creation, one‑click localization across many languages, LMS/LXP integrations (SCORM/xAPI), and enterprise-grade security and compliance features. Typical use cases include onboarding, compliance, sales, product and health & safety training for distributed and global teams.

📋 Description

• Own Easygenerator’s end-to-end demand engine, including paid acquisition, website, SEO/GEO, content, and conversion • Translate growth targets into priorities and roadmaps • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth • Lead website structure, messaging, UX, landing pages, and CRO • Partner with PMM on clear, differentiated positioning • Lead paid acquisition and allocate a €2M+ budget aligned to revenue goals • Optimize for pipeline and revenue impact with strong attribution visibility • Build scalable SEO/GEO and intent-based content clusters • Lead revenue-focused content aligned to the buyer journey and enterprise sales • Ensure digital design supports differentiation, clarity, and conversion • Own marketing-sourced pipeline targets and key revenue KPIs • Build quarterly growth plans and improve funnel bottlenecks • Lead paid, content, web, and design teams • Establish scalable processes and experimentation frameworks • Partner closely with PMM, Revenue, and Leadership

🎯 Requirements

• 5+ years in B2B SaaS digital growth • 2+ years of team leadership • Proven pipeline growth experience • €2M+ budget ownership experience • Strong expertise in paid acquisition, CRO, and SEO/GEO • Editorial judgment • Digital design understanding • Enterprise sales awareness • Analytical and commercially driven • Hands-on experience with AI agents and agentic workflows, such as Claude or other LLM-based tooling • Ideally designed or shipped systems that automate marketing processes end-to-end • Preferred: experience in 20M–100M ARR SaaS • Preferred: international SaaS exposure • Preferred: close collaboration with PMM and Commercial teams

🏖️ Benefits

• Hands-on AI experience and development of a future-proof skillset • Remote work arrangement

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