B2B Lifecycle Marketing Manager

🕒 July 16

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 38%

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Logo of ElevenLabs

ElevenLabs

1 - 10 employees

🤖 Artificial Intelligence

📱 Media

💰 $19M Series A on 2023-06

Artificial Intelligence • Media

ElevenLabs is a research lab dedicated to exploring new frontiers in voice generation. Their mission focuses on making content universally accessible in any language and voice. Through innovative research and deployment of novel methods in voice AI, ElevenLabs aims to enhance the enjoyment of content for diverse audiences and viewers.

📋 Description

• Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels • Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals • Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops • Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging • Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs • Report on pipeline and revenue influence from lifecycle programs, and use that data to prioritize what to build next • Continuously test and iterate on messaging, timing, and triggers across the funnel — from signup to expansion

🎯 Requirements

• 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company • Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs • Working knowledge of Salesforce and how marketing and sales data connect end-to-end • Experience building and managing lead scoring and MQL/SQL/PQL funnels • Experience running or supporting ABM programs for target accounts • Strong analytical skills — comfortable owning funnel metrics and translating data into action • Excellent cross-functional communication, especially with Sales and RevOps.

🏖️ Benefits

• Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. • Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities. • Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend. • Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose. • Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy. • Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.

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