B2B Lifecycle Marketing Manager

🕒 July 10

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 26%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PubNub

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

🔌 API

Consulting • Logistics • API

PubNub is a real-time developer platform that provides the infrastructure for scalable real-time applications. It offers a comprehensive suite of APIs, SDKs, and integrations for building real-time chat, live audience engagement, multi-user collaboration, IoT device control, and more. With PubNub, developers can leverage its powerful network infrastructure to achieve rapid development and scalability across various use cases. The platform supports multiple programming languages, including JavaScript, Kotlin, Go, Dart, Swift, Unity, and Ruby, and ensures security and compliance with standards such as GDPR, HIPAA, and SOC2. PubNub aims to facilitate faster development, lower risks, and increased growth for its customers with its robust pub/sub network and infrastructure solutions.

📋 Description

• Own customer lifecycle marketing across onboarding, product adoption, engagement, retention, expansion and win-back • Build post-sale customer lifecycle and nurture programmes • Design platform expansion and feature-adoption campaigns based on customer needs, product usage and unused capabilities • Partner with the Go-to-Market Engineering team on customer health scoring and expansion-signal detection • Use product usage, engagement and customer health signals to identify expansion opportunities • Create ROI reports and value summaries for Account Managers • Execute multi-team penetration and expansion campaigns within existing enterprise accounts • Build win-back and re-engagement campaigns for quiet or at-risk customers • Analyse churn trends and turn customer insights into retention programmes • Partner with Customer Success and Account Managers on adoption, retention and expansion initiatives • Measure lifecycle programme performance and optimise segmentation, messaging and results

🎯 Requirements

• 3+ years of experience in B2B SaaS lifecycle, customer, or retention marketing • Comfort working with technical products and understanding how technical audiences evaluate and adopt software • Data-driven approach to segmentation, timing and measurement • Hands-on experience with CRM and marketing automation • Strong cross-functional collaboration with Customer Success and Sales • Legally authorized to work in the United Kingdom • No visa sponsorship available • Nice to have: Experience using product usage data • Nice to have: Familiarity with product-led growth programmes • Nice to have: Background driving expansion and Net Revenue Retention • Nice to have: Experience supporting developer or technical customer bases • Nice to have: Experience marketing to enterprise customers

🏖️ Benefits

• Remote-first work environment • Flexible work arrangements • Continuous learning • Competitive compensation • Thoughtfully designed benefits supporting success and well-being