Senior Growth Marketing Manager

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Entrust

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔒 Cybersecurity

💸 Finance

🏛️ Government

Cybersecurity • Finance • Government

Entrust is a leading company in the identity and data security industry, offering a comprehensive range of solutions designed to protect identities, secure data, and facilitate safe digital interactions across various sectors. The company specializes in identity-centric security, multi-cloud security, post-quantum cryptography, digital onboarding, and compliance solutions tailored for industries such as financial services, government, enterprise, education, and healthcare. Entrust provides an array of products including payment and credentials issuance, identity verification and management, electronic and digital signing, data protection, hardware security modules, and public key infrastructure. With a focus on securing digital transformations and enabling zero trust strategies, Entrust is dedicated to helping its clients protect their assets, secure every digital interaction, and accelerate growth while preparing for a secure post-quantum future.

📋 Description

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing. • Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization. • Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels. • Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets. • Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions. • Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys. • Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases. • Lead execution of high-impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity. • Manage internal stakeholders to ensure paid media programs are strategically aligned, well-briefed, measured effectively, and optimized against business outcomes. • Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact.

🎯 Requirements

• 8 + years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments. • Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact. • Deep experience in persona development, segmentation, and content mapping across the buyer journey. • Strong understanding of paid media channels commonly used in B2B technology or cybersecurity campaigns, including Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising. • Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution. • Advanced understanding of full-funnel demand generation, including lead lifecycle management and conversion optimization. • Data-driven mindset with experience in analytics, reporting, and campaign optimization. • Excellent cross-functional collaboration and stakeholder management skills, strong communication and presentation skills. • Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot), intent data tools (Tech Target Portal, 6Sense), Analytics tools and project management tools (Asana, Workfront).

🏖️ Benefits

• Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority. • Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle. • Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow. • Diversity and Inclusion: Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.