Senior Growth Marketing Manager

Job not on LinkedIn

🕒 July 10

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 32%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Entrust

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Entrust is a leading company in the identity and data security industry, offering a comprehensive range of solutions designed to protect identities, secure data, and facilitate safe digital interactions across various sectors. The company specializes in identity-centric security, multi-cloud security, post-quantum cryptography, digital onboarding, and compliance solutions tailored for industries such as financial services, government, enterprise, education, and healthcare. Entrust provides an array of products including payment and credentials issuance, identity verification and management, electronic and digital signing, data protection, hardware security modules, and public key infrastructure. With a focus on securing digital transformations and enabling zero trust strategies, Entrust is dedicated to helping its clients protect their assets, secure every digital interaction, and accelerate growth while preparing for a secure post-quantum future.

📋 Description

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing • Architect campaign frameworks connecting brand awareness, demand generation, and conversion optimization • Guide paid media channel strategy, audience targeting, testing priorities, and performance optimization • Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets • Align campaign priorities with GTM leadership, business objectives, and sales motions • Develop and activate audience segmentation and buying personas, including ICP definition, pain points, and decision journeys • Build content mapping frameworks aligned to personas, funnel stages, and use cases • Partner with Product Marketing and Content teams on messaging consistency and relevance • Lead demand generation programs to increase lead quality, conversion rates, and pipeline velocity • Design and optimize multi-touch nurture strategies, digital activations, and targeted ABM initiatives • Partner with Sales leadership on pipeline goals, lead definitions, and conversion expectations • Lead and mentor managers and/or specialists, including coaching and performance management • Manage internal stakeholders and optimize paid media programs against business outcomes • Define funnel KPIs and own campaign reporting and executive-level insights • Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation • Own campaign budget strategy and ROI optimization • Partner with Finance and RevOps on pipeline forecasting and performance tracking • Balance investment across short-term pipeline generation and long-term growth initiatives

🎯 Requirements

• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments • Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact • Deep experience in persona development, segmentation, and content mapping across the buyer journey • Strong understanding of B2B paid media channels, including Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising • Strong track record of leading and developing teams • Advanced understanding of full-funnel demand generation, lead lifecycle management, and conversion optimization • Data-driven mindset with experience in analytics, reporting, and campaign optimization • Excellent cross-functional collaboration, stakeholder management, communication, and presentation skills • Hands-on experience with marketing automation and CRM platforms such as Marketo, Salesforce, and Pardot • Experience with intent data tools such as TechTarget Portal and 6Sense • Experience with analytics and project management tools such as Asana and Workfront • Experience in enterprise B2B technology or cybersecurity/data security markets preferred • Experience evaluating paid media channel mix preferred • Familiarity with ABM platforms, advanced attribution models, and GTM orchestration frameworks preferred • Experience optimizing content and campaign performance for LLM-driven discovery, AI search, and answer-engine optimization preferred • Experience working within complex, matrixed organizations preferred • Bachelor’s degree in Marketing, Business, or a related field preferred

🏖️ Benefits

• Career growth and learning-forward initiatives • Flexible remote, hybrid, or on-site work options • Collaboration-focused work environment • Diversity, inclusion, and respect culture • Unconscious bias training for leaders • Global affinity groups