Paid Media Specialist

🕒 July 22

🌵 Arizona, California, +3 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🚗 Michigan – Remote ☕ Washington – Remote

💵 $32 - $35 / hour

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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Etna Interactive

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Etna Interactive is a full‑service digital marketing agency that specializes in online marketing for healthcare practices, including plastic surgery, medical spas, dermatology, and ophthalmology. The company offers SEO, responsive web design, paid search and social advertising, reputation management, content and email marketing, local and mobile optimization, technology integration, training, and analytics. Etna also provides productized software tools such as call tracking and lead management, and emphasizes answer‑engine/AI optimization and measurable ROI; it operates remotely and serves solo practices through large regional groups nationwide.

📋 Description

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success. • Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation. • Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams. • Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities. • Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative. • Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality. • Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement. • Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available. • Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients. • Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives. • Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations. • Stay current on platform changes, advertising trends, emerging tools, and industry best practices.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, or a related field (or equivalent combination of education and experience) • Approximately 2+ years of experience in a digital marketing or paid media role • Experience building, managing, or optimizing Google Ads campaigns • Excellent attention to detail with strong analytical and problem-solving skills • Strong written and verbal communication skills • Familiarity with healthcare or other highly regulated industries.

🏖️ Benefits

• 100% employer-sponsored medical coverage • 401(K) with matching • Employer-sponsored long-term disability insurance • Progressive PTO system