Business Development Manager – Sign and Graphics

November 19

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $70k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Business Development (BDR)

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Fellers

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Retail

Fellers is a company that specializes in offering a wide range of vinyl films and products. They provide various products including color-changing wrap vinyls, inkjet wrap vinyls, sign and craft vinyls, and paint protection films. The company caters to customers looking for high-quality vinyl materials for different applications such as vehicle wraps, signage, and craft projects. They emphasize on offering products from well-known brands like 3M, with a focus on quality and innovation in print and wrap film technologies. Fellers also provides hardware products such as eco-solvent printers for printing and laminating purposes.

201 - 500 employees

Founded 1986

🛒 Retail

📋 Description

• Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up. • Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage. • Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting. • Develop and utilize product expertise in sign and graphic films to deliver impactful presentations and in-person demos to sign shops, printers, and key stakeholders. • Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel. • Develop tailored sales presentations and proposals that clearly communicate product value and differentiation. • Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth. • Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory. • Collaborate with the Automotive team by identifying potential cross-division opportunities and engaging the appropriate BDM for support. • Represent the company at regional and national trade shows as needed to increase visibility and drive new business. • Build and maintain strong, trust-based relationships with customers, vendors, and internal teams to support long-term growth and customer satisfaction. • Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value. • Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience.

🎯 Requirements

• High school degree or equivalent is required. • 5+ years of experience in a business development or related sales role. • Proven track record of successful new business development. • Sign and Graphics Industry experience preferred, but not required. • Proficient with Microsoft Office Suite. • Experience with Salesforce a plus. • Proficiency with CRM systems required.

🏖️ Benefits

• As part of our commitment to maintaining a safe and productive work environment, we require all new hires to pass a background check and drug screen unless otherwise prohibited by state law.