Product Marketing Director

🕒 May 30

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Trellix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔒 Cybersecurity

🤖 Artificial Intelligence

🏢 Enterprise

💰 $35M Venture Round on 2000-04

Cybersecurity • Artificial Intelligence • Enterprise

Trellix is a leading cybersecurity company that provides a comprehensive AI-powered security platform. It offers a wide range of products and services including endpoint security, data security, network security, threat intelligence, email security, and cloud security. With advanced threat detection and response capabilities, Trellix empowers security operations centers worldwide to efficiently manage and respond to cyber threats. The company is recognized by key industry analysts as a leader in extended detection and response (XDR) and network detection and response (NDR). Trellix also offers professional services, cybersecurity education, and manages detection and response (MDR) services, ensuring clients are well-protected and informed about the latest cybersecurity threats.

📋 Description

• Market insights : synthesize and socialize actionable insights from customers, prospects, competitors and the broader market, to influence positioning, messaging, sales strategy, and product roadmap. • Drive go-to-market (GTM) positioning : including thought leadership, market analysis, competitive landscape, value proposition, differentiated messaging, high-value offers, pricing, and packaging. • Messaging : lead development of customer-centric messaging and competitive positioning that crisply conveys customer value, business outcomes, and our differentiation. • Compelling content: create/orchestrate audience-centric content across the entire buyer journey including videos, ebooks, assessment tools, brochures, blogs, white papers, presentations, demos etc., for customer facing and sales enablement needs. • Win rate improvement : enable sales productivity, efficiency, and win rates through a holistic program of onboarding and ongoing training courses, enablement tools, and certification programs for sales, customer success, and partners. • Thought leadership : Act as a spokesperson for the product, to support speaking engagements in events, webinars, analyst briefings, etc. • Analysts : Influence and create positioning for analyst relations around the product, to ensure coverage and a leading position in analyst reports. • Product launches : Oversee launch planning for new offerings – including deep understanding of product roadmap, features, differentiators, and customer value to communicate clear and concise use cases. • Champion of consistency : Drive consistency and clarity of our messaging and positioning across all internal and external stakeholders. • Leadership & collaboration : build and mentor a high performing team that works closely with sales, product management, demand generation, corporate marketing, customer success, and external partners.

🎯 Requirements

• 12+ years of product marketing leadership experience within cybersecurity, SaaS or disruptive technology (i.e. AI/ML) industries • Strong proven background in content creation, product positioning, analyst relations, competitive analysis, branding and sales enablement preferably in the security industry. • An excellent track record of leading, developing and mentoring a global product marketing team. • Excellent writing, communications and presentation skills as well as exceptional attention to detail. • Ability to translate technical concepts into business value and communications suitable for internal and external stakeholders. • Ability to handle multiple projects and work effectively with multiple stakeholders across different function areas. • Collaborative and team-oriented, with an ability to build strong working relationships across levels, departments, and geographically dispersed office locations. • Available for travel to regional offices, site visits, industry conferences and events.

🏖️ Benefits

• Retirement Plans • Medical, Dental and Vision Coverage • Paid Time Off • Paid Parental Leave • Support for Community Involvement