Senior Digital Marketing Manager

Job not on LinkedIn

🔥 12 hours ago

🌐 United Kingdom, United States – Remote

🇬🇧 United Kingdom – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

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Form3

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💸 Finance

💳 Fintech

☁️ SaaS

💰 Debt Financing on 2022-10

Finance • Fintech • SaaS

Form3 is a cloud-native payment technology company revolutionizing financial transactions for institutions by removing the need for outdated infrastructure. They offer a modern, real-time, account-to-account payment platform that supports multiple regions, including the US, EU, and UK, providing a single API access to various payment schemes. Known for their enterprise-grade solutions, Form3's platform is designed for scalability, security, and compliance, aiming to help financial institutions manage payments efficiently while mitigating regulatory complexities. Their innovative approach addresses client needs by offering flexibility, fraud prevention tools, and seamless integration with existing systems, enabling growth and collaboration in the evolving payment landscape.

📋 Description

• Lead Form3’s digital growth and demand generation strategy • Create go-to-market plans for products, propositions, markets and strategic announcements • Create integrated, multi-channel programmes generating awareness, engagement, qualified leads and pipeline • Build account-based marketing programmes for high-value prospects and strategic accounts • Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance • Monitor performance across the marketing funnel and make insight-led recommendations • Improve website performance, conversion rates, user journeys and marketing-driven engagement • Report to the Marketing Director • Work closely with Sales, Customer Success, Product and the wider Marketing team • Align marketing activity with commercial priorities and identify opportunities within strategic accounts

🎯 Requirements

• 6+ years’ experience in B2B digital marketing, demand generation or campaign management • Strong experience developing campaign strategies and delivering integrated marketing campaigns • Proven ability to link marketing investment to revenue growth and return on investment • Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation • Practical experience using AI, automation and marketing technology to improve campaign performance • Strong digital marketing capability across websites, landing pages, email, paid media, search and social • Strong analytical and performance-reporting skills • Commercial and customer-focused approach • Excellent communication and stakeholder-management skills • Ability to collaborate effectively across functions • Experience within technology, SaaS, Fintech or payments is desirable • Working experience across multiple markets, e.g. UK/Europe/NA, is desirable • Familiarity with Salesforce, Pardot, Salesloft, Cognism and ZoomInfo is desirable

🏖️ Benefits

• 100% remote, flexible business • Part-time working arrangements available • Healthy work-life balance • Full benefits package available via the careers page • Equipment provided for remote work • Support during the first few days, including team members visiting the office