Senior Digital Marketing Executive

🔥 11 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kainos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

📣 Marketing

📦 Logistics

💰 Venture Round on 1986-04

Healthcare • Marketing • Logistics

Kainos is a technology company focused on solving real problems for its customers and enhancing business operations through innovative IT solutions. With specialties in Enterprise Content Management, Application Management Services, Systems Integration, and Digital Transformation, Kainos serves clients across various sectors including healthcare, commercial, and the public domain. Their emphasis on building strong relationships and delivering impactful solutions is reflected in their two main business areas: Digital Services and Workday Practice, aimed at improving the lives of people and the functionality of organizations globally.

📋 Description

• Design and execute digital marketing strategies across SEO, social media, email, and paid advertising • Coordinate integrated digital marketing campaigns driving awareness, account engagement, contact generation, and pipeline growth • Lead execution across web, email, marketing automation, paid media, SEO, PPC, and social media • Manage Kainos Digital Services’ social media presence, especially LinkedIn • Schedule and publish content, support employee advocacy, engage communities, and monitor performance • Develop and promote digital content with content, sector marketing, and business stakeholders • Manage and optimise marketing automation platforms and workflows for campaign delivery, lead nurturing, segmentation, and customer engagement • Plan, execute, and optimise paid media campaigns including Google Ads and LinkedIn Ads • Develop and improve reporting, attribution, and performance dashboards • Provide insights on campaign effectiveness, engagement, pipeline contribution, and ROI • Collaborate with Sales and Sector marketing teams on engagement, pipeline, account, and customer strategies • Test and optimise landing pages, user journeys, conversion funnels, and digital experiences • Maintain and optimise the Digital Services website for search visibility, user experience, and conversion • Monitor trends in search, AI, digital platforms, and customer behaviour • Drive digital marketing best practice through learning, testing, innovation, and optimisation

🎯 Requirements

• Proven experience developing and executing digital marketing strategies in a B2B environment • Strong knowledge of SEO, paid media, social media, email, and content marketing • Experience with marketing automation and CRM platforms • Strong analytical skills and ability to interpret data, build reports, and demonstrate ROI • Understanding of attribution models and marketing performance measurement • Excellent written and verbal communication skills • Ability to create compelling B2B content, particularly for social media • Ability to collaborate with Sales and other stakeholders • Proactive, organised, and able to manage multiple campaigns and deadlines • Experience managing corporate LinkedIn and social media channels using audience, engagement, and performance analytics • Experience applying SEO and content optimisation techniques for traditional and AI-powered search • Desirable: understanding of complex B2B sales cycles and Account-Based Marketing • Desirable: experience with Optimizely, Marketo, Microsoft Dynamics, Power BI, Demandbase, and SEMRush • Desirable: experience with multi-channel attribution, marketing automation, and data-driven campaign optimisation • Desirable: understanding of AI assistants, LLMs, and search engines • Commitment to Kainos values: determination, honesty, respect, creativity, and cooperation

🏖️ Benefits

• People-first culture • Growth and career support • Diverse and inclusive workplace • Recruitment accommodations and adjustments • Tailored recruitment process support