Senior Field Marketing Manager, EMEA

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🕒 May 26

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Fortive

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

🏢 Enterprise

⚕️ Healthcare Insurance

💰 Post-IPO Equity on 2020-03

Enterprise • Healthcare Insurance

Fortive is a global industrial technology company that specializes in delivering advanced healthcare solutions, intelligent operating solutions, and precision technologies. With a team of 18,000 employees, Fortive works on solving tough technical challenges, empowering safer, smarter, and more efficient industrial operations. The company emphasizes sustainability, integrity, and continuous improvement, striving for a future that's stronger, safer, and smarter. Fortive has been recognized as one of America's Most Responsible Companies, demonstrating its commitment to positive social and environmental impact.

📋 Description

• Execute regional programs that drive net new pipeline and expansion. • Align global campaigns to regional priorities and pipeline targets. • Partner closely with Business Development on lead generating and other pipeline creation programs. • Track performance and optimize programs based on conversion and impact. • Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts. • Partner with Sales on account planning and program execution. • Activate personalized campaigns to engage buying groups. • Plan and execute regional events, including executive roundtables, roadshows, conferences, and webinars. • Own end-to-end program execution including follow-up and reporting. • Ensure all programs align to target accounts and pipeline goals. • Execute integrated campaigns across digital, events, email, and third-party channels. • Localize global campaigns for EMEA markets. • Drive engagement across the full buyer journey. • Partner with Sales to align on account priorities. • Support deal acceleration through targeted programs. • Incorporate Sales feedback to improve execution. • Track pipeline, ROI, and conversion metrics. • Optimize programs and spend based on performance. • Collaborate with both global and regional teams, including Campaigns, Digital, Regional Marketing, Sales (AE, BD), and Partner and Product Marketing. • Ensure consistent execution across teams. • Manage vendors and partners as needed.

🎯 Requirements

• 5–8 years of B2B marketing experience (SaaS or enterprise technology preferred) • Experience executing field marketing, ABM, and demand generation programs • Strong partnership mindset with Sales teams • Ability to manage multiple programs across regions and priorities • Data-driven mindset with ability to optimize performance • Experience with CRM and marketing automation platforms • Familiarity with ABM tools and account engagement strategies; Demandbase a plus • Understanding of GDPR and EMEA data regulations • Bachelor’s degree in marketing, business, or related field (or equivalent experience)

🏖️ Benefits

• Professional development opportunities • Flexible working hours • Remote work options