Marketing Manager

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🕒 May 6

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Vesta Software Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏢 Enterprise

🤝 B2B

Software • Enterprise • B2B

Vesta Software Group is a global organization specializing in the acquisition and long-term growth of vertical market software companies. Unlike traditional acquirers, Vesta operates on a buy-and-hold strategy, maintaining the independence of the companies they acquire and investing in their sustainable growth. Vesta prides itself on never selling a business, instead prioritizing the autonomy of its acquired companies and leveraging a network of resources to accelerate growth. With more than 30 acquisitions and a presence in over 9 countries, Vesta supports its portfolio companies with best practices and capital while fostering a productive and positive workplace culture, demonstrated by its Great Place To Work® certification.

📋 Description

• Key focus on lead generation and reporting against target. • Executing effective lead generation campaigns to deliver the leads required to meet the annual sales target. • Responsible for weekly, monthly and ¼ reporting. • Develop strategies and tactics to drive leads and customer engagement/retention. • Develop and deploy successful marketing campaigns and own their implementation from idea to execution. • Experiment and measure with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. • Continual improvement and learning into new lead generation activities. • Manage marketing team members day to day and assisting with the campaigns they are working to deliver. • Support integrated campaigns and communication activities. • Managing performance: ability to track/monitor project process against plan. • Strong analytical skills with the ability to report ROI and key marketing stats. • Understanding of brand, marketing and communication principles, coupled with a strong commercial drive and the ability to deliver high-value marketing activities that deliver return on investment. • Managing and creating content for the website. • Creating and designing email marketing content that is in line with brand guidelines. • Creating Social Media content and nurturing followers. • Knowledge of search engine optimisation through content/keyword. • Website performance monitoring. • Communication plans for new product launches. • Press releases for events, new products, and customer case studies. • Liaise with other departments within the organisation to ensure effective implementation of marketing activities.

🎯 Requirements

• Experience in B2B marketing • Proactive ‘can-do’ attitude • Managed or mentored team members • Excellent communication skills • Demonstrable creative ability • Strong organisational skills • Ability to multi-task and problem-solve • Ability to work to tight deadlines whilst maintaining a keen eye for detail • A basic understanding of integrated marketing operations. • Understanding of SalesForce or other CRM software.

🏖️ Benefits

• Health insurance • Professional development opportunities • Flexible working environment • Paid time off