Integrated Marketing Manager

🕒 May 14

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Fullsteam

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

☁️ SaaS

🤝 B2B

Fintech • SaaS • B2B

Fullsteam is a leading provider of modern and scalable payments technology integrated with vertical software to offer industry-specific features and end-to-end business management systems. It delivers mission-critical infrastructure and technology, empowering a wide range of niche industries such as automotive, healthcare, recreation, and self-storage. Fullsteam's cloud-first payments technology is designed for secure, seamless integration with other vertical software, transforming how various industries conduct business. The company also offers membership and event management software for nonprofits, as well as ERP solutions for B2B markets.

📋 Description

• Plan, execute, and optimize integrated B2B marketing campaigns across channels including paid media, email, webinars, and events. • Own end-to-end campaign management—from brief development and messaging alignment to launch, follow-up, and performance analysis. • Drive demand generation by increasing lead volume, improving lead quality, and contributing to pipeline growth. • Partner closely with Sales to align campaigns with outreach strategies and ensure timely, effective lead follow-up. • Manage and support event marketing efforts, including field events, trade shows, and hosted experiences. • Collaborate with Product Marketing to translate value propositions into compelling campaign messaging and assets. • Coordinate with external agencies and internal shared services (e.g., design, paid media, marketing ops) to deliver campaigns on time and on budget. • Track, analyze, and report on campaign performance, using insights to continuously improve results. • Support marketing operations workflows, including campaign setup, lead routing, and CRM hygiene. • Ensure consistent execution across both brands while tailoring campaigns to their respective audiences and market segments.

🎯 Requirements

• 4–5+ years of experience in B2B marketing, demand generation, or campaign management. • Demonstrated experience executing multi-channel marketing campaigns (email, paid media, webinars, and/or events). • Experience working with Sales Development teams and supporting lead generation or pipeline goals. • Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo). • Strong project management skills with the ability to manage multiple campaigns simultaneously. • Experience tracking and reporting on campaign performance using data to inform decisions. • Excellent communication and collaboration skills, with the ability to work cross-functionally. • Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

🏖️ Benefits

• Inclusive workplace that values diversity of thought, experience, and background. • Fullsteam is an Equal Opportunity/Affirmative Action employer. • All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.