Director, Strategy and Market Intelligence – Light Commercial Microenterprise

Job not on LinkedIn

🕒 July 21

🐎 Kentucky – Remote

🐎 Kentucky – Remote

⏰ Full Time

🔴 Lead

🧐 Strategy

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

GE Appliances, Recreational Living

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1907

🏭 Manufacturing

👥 B2C

🛒 Retail

Manufacturing • B2C • Retail

GE Appliances, Recreational Living, is a leading provider of home and lifestyle appliances. The company offers a wide range of products including refrigerators, ranges, dishwashers, microwaves, washers, dryers, air conditioners, and small appliances like blenders, coffee makers, and more. GE Appliances focuses on delivering innovative and energy-efficient solutions for modern homes, featuring smart technology and sophisticated designs. The company is committed to enhancing everyday living with appliances that combine style and functionality.

📋 Description

• Build and lead the Light Commercial microenterprise’s market intelligence capability • Analyze market size, vertical segmentation, replacement cycles, installed-base trends, and emerging technology shifts across commercial buildings • Track competitor portfolios, channel approaches, pricing strategies, spec behavior, and innovation roadmaps • Produce clear, executive-ready insights through dashboards, reports, and leadership briefings • Identify, size, and prioritize new commercial verticals including schools, offices, retail, restaurants, gyms, urgent care, and medical offices • Assess customer needs, economics, decision processes, and channel pathways unique to each vertical • Maintain zero distance to the customer through field visits, VOC, jobsite observations, interviews with specifying engineers, mechanical contractors, reps, distributors, and building owners • Translate customer insight into actionable recommendations for product strategy, pricing, promotional strategy, channel design, and market entry into new verticals • Own the market and competitive components of NPI business cases, especially as they relate to new verticals and applications • Communicate insights clearly and persuasively through executive-ready briefings, dashboards, and narratives that translate analytical findings into practical business guidance

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Economics, Finance, Data Analytics, or related field with strong directly relevant experience; or equivalent experience • 10+ years of relevant experience in market intelligence, strategy, product marketing, commercial analytics, product management, or related business analysis roles • Experience developing insights from market sizing, segmentation, forecasting, competitive intelligence, and customer research • Experience influencing cross-functional decisions across areas such as Product, Sales, Marketing, and Finance • Experience supporting growth strategy, investment decisions, or new product/business case development • Preferred: Experience in commercial HVAC, water heating, building products, building systems, or adjacent industrial/commercial markets • Preferred: Experience researching or supporting go-to-market decisions across channels, specifiers, contractors, distributors, and building owners/operators • Preferred: MBA or other advanced degree in a relevant business, technical, or analytical field • Preferred: Experience using market research, forecasting, dashboarding, or business intelligence tools.

🏖️ Benefits

• Up to 25% ongoing travel • Flexible work arrangements