Head of Marketing – Mindshare

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🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

💵 £80k - £120k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Genie AI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🤖 Artificial Intelligence

☁️ SaaS

💰 $17.8M Series A - Genie AI on 2024-10

Artificial Intelligence • SaaS

Genie AI is a legal technology startup that builds AI-powered tools and a community for automating and open-sourcing legal contract drafting and knowledge sharing. The company appears to offer a cloud-based product and community resources aimed at legal professionals and teams, emphasizing flexible remote work, collaboration, and scaling of legal workflows using natural language and machine learning.

📋 Description

• Provide leadership, coaching and direction for a team of four marketers, creating an environment where ambitious ideas turn into measurable impact • Develop Genie's overall marketing strategy across brand, product marketing, communications, demand generation and mindshare • Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences • Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes • Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category • Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities • Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy • Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact • Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share • Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time • Roll up your sleeves when it matters most.

🎯 Requirements

• Experience leading and developing marketing teams • Experience building marketing strategy • Experience managing cross-functional stakeholders • Comfortable moving between leadership and hands-on execution • Experience scaling marketing within high-growth SaaS or AI companies • Proven track record of growing awareness, influence or category leadership for a company, product, personal brand or community • Experience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadership • Exceptional storytelling, communication and relationship-building skills • Experience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadership • Strong understanding of modern AI tools and workflows, with an AI-native mindset towards scaling impact and productivity. • Commercial acumen and the ability to engage credibly with legal, procurement, operations or B2B audiences • Entrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resources • Ability to operate both strategically and tactically in a high-growth startup environment

🏖️ Benefits

• Generous Stock Options: We want all our genies to share in our success • Private healthcare: To help keep you fit as a fiddle • Fully Remote Working: Work from anywhere your heart desires • Unlimited book budget : Dive into an unlimited budget for business, law, or technology books • Home Office Setup: Equip your home office with the best – a top-of-the-range laptop, monitor, wireless keyboard, mouse, and a comfortable office chair. • Learning and Development Budget: Each Genie gets an individual £500 L&D budget annually, plus five days off for any job specific learning adventures • Unlimited Holiday: Take as much time off as you need to recharge your batteries • Parental Leave: Both genie parents get enhanced leave to welcome their little genies into the world • Free access to Genie: For you to create, negotiate and collaborate on legal documents in real time on one platform!