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Creative Copywriter – Maternity Cover

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📝 Copywriter

Where this job comes from

Posted on Global University Systems's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of Global University Systems

Global University Systems

10,000+ employees

Founded 2003

📚 Education

👥 B2C

Education • B2C

Global University Systems is a global network of higher education institutions that delivers accessible, digital-first and industry-relevant learning across a wide range of disciplines. The group operates and partners with universities and educational platforms to offer thousands of courses, a large student and alumni base, and a strong research focus that keeps curricula current; it emphasizes sustainability and social impact through ESG initiatives and global partnerships. Global University Systems supports student recruitment and professional outcomes through academic and recruitment partnerships while maintaining a presence across campuses and online.

📋 Description

• Develop compelling creative copy for organic and paid social media, PPC, SEO, print and digital campaigns, and email journeys • Ensure consistency in tone, style, and voice across platforms and institutions • Use technology and AI tools to enhance the copywriting process while applying human creativity where necessary • Align written content with company goals, marketing strategies, and target-audience needs • Monitor content and copywriting trends and implement best practices • Coordinate with marketing teams to maintain a content calendar aligned with broader marketing and business goals • Ensure content and communications consider diversity, equity, and inclusion • Contribute to regular content audits and recommend improvements based on metrics and analysis • Help manage relationships with internal brand partners and provide clear, persuasive copy • Perform quality control to ensure copy follows brand guidelines and is error-free • Undertake additional duties as requested by the line manager and comply with company policies

🎯 Requirements

• Undergraduate level or equivalent work experience • Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR • Demonstrated experience (2+ years) in a team-oriented environment • Strong research and analytical skills • Understanding of emerging technologies including generative AI, automation tools, and data analytics • Strong project management skills • Excellent communication and interpersonal skills • Proven experience working collaboratively with an international team • Strong problem-solving skills and strategic and creative thinking • Expertise in Microsoft Office, particularly Word and PowerPoint • Fluency in English with excellent writing and editing skills • Portfolio demonstrating writing abilities and creative skills • Demonstrated passion for the educational space • Experience with SEO tools such as SEMRush and Ahrefs • Experience with social media management tools such as Buffer and Hootsuite • Experience with content management systems such as WordPress • Experience in digital marketing, including SEO, social media advertising and content marketing • Knowledge of AP Style or other major style guides is a plus • Digital marketing qualification is desirable • Writing qualification is desirable

🏖️ Benefits

• Equal opportunities employer • Remote work arrangement (Fully Remote)

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