CRM Manager

Job not on LinkedIn

🔥 5 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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GoHenry

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

📚 Education

Fintech • Education

GoHenry is a financial technology company launched in 2012 with the mission to make every kid smart with money. It offers a prepaid debit card and a financial learning app aimed at children ages 6 to 18. Through its parent and child apps, GoHenry provides tools for learning about money through earning, saving, spending responsibly, and giving, all under parental oversight. The platform also incorporates gamified financial education experiences through in-app Money Missions, making it a fun and rewarding way for youngsters to develop financial literacy. With over 1. 5 million members, GoHenry is foster a global movement towards improved financial education among youth.

📋 Description

• Partner with development squads, Marketing, Customer Support, and Legal to own campaigns from inception to execution and iteration • Manage GoHenry's CRM channels – email, push and SMS • Define and build campaigns with clear hypotheses, KPIs, and segmentation strategies based on user behaviour and data signals • Collaborate with Data Engineering and Data Analytics to build robust data flows • Implement and scale testing frameworks (e.g., A/B, MAB) to improve performance • Monitor performance at the campaign and cohort level; translate insights into action and iteration • Develop a deep understanding of GoHenry products • Continuously review and assess CRM processes and workflows • Maintain a roadmap of key projects and priorities • Coach and develop our CRM Executive

🎯 Requirements

• 5+ years of experience in Lifecycle Marketing, CRM, or customer engagement roles (preferably in subscription, fintech, or consumer SaaS) • Deep understanding of metrics across acquisition, activation and retention • Experience with automation platforms like Customer.io • Collaboration as a natural cross-functional partner • Curiosity to understand the unique needs of families and deliver inclusive experiences • Drive to raise the bar for how we communicate with our customers • Bias for action and continuous improvement

🏖️ Benefits

• GoFlex - Work from Home, Office, or a mix of both • Your Birthday Day off • Excellent Induction & onboarding programme with ongoing learning & development throughout your career • A choice between Bupa Health Cash Plan or Bupa Private Medical • Death in service – 4x your annual salary from month 1 • Physical and Mental Wellbeing support and platforms for you and your family • Family-friendly leave policies • Enhanced maternity leave – 20 weeks full basic pay after 2 years’ service and 26 weeks full basic pay after 3 years’ service • Paternity leave – 4 weeks full pay after probation • Salary Sacrifice options