Account Executive – Location-Based AdTech

3 days ago

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GroundTruth

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SaaS • B2B • Media

GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.

201 - 500 employees

Founded 2009

☁️ SaaS

🤝 B2B

📱 Media

📋 Description

• Drive revenue by generating new business sales through agencies and client directs while maintaining and growing a handful of running accounts that are part of your custom territory/book of business • Constantly build a pipeline of leads throughout the entire sales cycle (new business focus) • Communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking event, etc.) • Hold at least 5 meetings a week with a focus on the “Pitch a day” mentality • Meet or achieve sales quotas on a monthly/quarterly basis according to sales plan set by VP • Meet all deadlines set by leadership to ensure proper information is effectively shared • Be a team player – contribute during team meetings, share market/product knowledge with larger team and step up to help team members when in need • Respond to clients within 24hrs of email/phone call, the sooner the better • Accurately maintain a forecast for team spreadsheets and opportunity pipeline

🎯 Requirements

• Bachelor’s degree in Advertising, Marketing, Business or similar relevant field preferred, but not required • 1-3 years years of relevant sales experience at an agency, media sales company or general account selling • Strong communication skills (in-person/on-the-phone presentations, email and general day-today in the office and with clients) • Effective time management skills and the ability to multi-task are imperative in this extremely fast-moving role • Strong attention to detail in all aspects of the business • Go-getter mentality – ability to find new business (hot/cold leads), maintain and grow current business and constantly curate of pipeline of potential business • Understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.) • Ability to effectively and strategically complete RFP’s for clients in various verticals, proactively pitch strategic ideas to best serve your client’s needs • Strong ability to “close” or ask for the business after each pitch • Technical skills: Salesforce, MSFT product suite, MediaOcean/Prisma, Expensify, Clearslide, ZOOM, Slack, The LIST/Winmo, SellerCrowd, Media Radar

🏖️ Benefits

• Fully-paid medical premiums for employees • 401(k) employer match • Generous parental leave • Wellness and gym reimbursement • Family and pet expense reimbursement • Education and coaching reimbursement program • Daily lunch credit when working in-office • Fully stocked snacks and beverages in-office • Option for mobile phone reimbursement or separate company phone • Equity analysis to ensure fair pay