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CRM Manager

Job not on LinkedIn

đŸ”„ 20 minutes ago

đŸ‡ȘđŸ‡ș Europe – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

đŸ‘» Ghost score 22%

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Growe Talents

11 - 50 employees

đŸ’Œ Consulting

📣 Marketing

🎯 Recruiter

Consulting ‱ Marketing ‱ Recruitment

Growe Talents is a recruitment agency specializing in the iGaming sector, focused on matching ambitious professionals with roles that drive both personal career growth and business performance. Born from the expert recruitment team at Growe, the company connects talent with opportunities across functions such as software development, CRM, marketing, content, and risk, and emphasizes meaningful matches based on skills, values, and growth potential. Growe Talents also promotes global opportunities, performance-driven rewards, and benefits aimed at supporting candidates and clients in a fast-paced, innovative industry.

📋 Description

‱ Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle ‱ Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation ‱ Build and maintain advanced customer segmentation strategies based on behavioral and transactional data ‱ Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance ‱ Oversee multichannel campaign execution (email, SMS, push notifications, auto calls) ‱ Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials ‱ Develop and refine automated player journeys and customer retention funnels ‱ Plan monthly promotional calendars, including gamification mechanics and bonus campaigns ‱ Track and analyze key CRM KPIs on a daily, weekly, and monthly basis ‱ Improve customer engagement and communication metrics based on data insights

🎯 Requirements

‱ 3+ years of CRM experience in the casino and sports betting industry ‱ Proven expertise in developing segmentation strategies and personalized communication ‱ Hands-on experience with email, SMS, push, and other CRM channels ‱ Strong understanding of bonus mechanics, player journey funnels, and engagement tactics ‱ Advanced analytical skills; ability to draw actionable insights from large data sets ‱ Familiarity with CRM platforms ‱ Upper-intermediate or higher level of English (both written and verbal) ‱ Attention to detail and organizational skills ‱ Ability to think creatively, strategically, identify and resolve problems ‱ Good communication and collaboration skills ‱ Proactive attitude and ownership mindset to independently manage and optimize campaign performance

đŸ–ïž Benefits

‱ Health & Wellness Focus ‱ Global Medical Coverage ‱ Growth Opportunities ‱ Benefits Programs (compensation for the gym/stomatology/psychological service & etc.) ‱ Performance-Driven Rewards ‱ Dynamic Work Environment

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