Media Buyer

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Growe Talents

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

🎯 Recruiter

Consulting • Marketing • Recruitment

Growe Talents is a recruitment agency specializing in the iGaming sector, focused on matching ambitious professionals with roles that drive both personal career growth and business performance. Born from the expert recruitment team at Growe, the company connects talent with opportunities across functions such as software development, CRM, marketing, content, and risk, and emphasizes meaningful matches based on skills, values, and growth potential. Growe Talents also promotes global opportunities, performance-driven rewards, and benefits aimed at supporting candidates and clients in a fast-paced, innovative industry.

📋 Description

• Develop and execute media buying strategies across Facebook Ads and Google Ads (UAC) to drive mobile app user acquisition while achieving CPA, ROAS, LTV, and ROMI targets • Plan, launch, and optimize acquisition campaigns • Analyze campaign performance and optimize bids, audiences, placements, creatives, and budgets to maximize efficiency • Conduct A/B testing of creatives, audiences, bidding strategies, and campaign structures to improve performance • Collaborate with designers and CRM teams to build and optimize high-converting user acquisition funnels • Monitor conversion tracking, pixels, AppsFlyer attribution, and resolve technical issues affecting campaign performance • Work closely with analytics and media buying teams to share insights and improve cross-channel acquisition strategies • Manage advertising budgets and prepare performance reports with actionable recommendations

🎯 Requirements

• 1+ year of experience as a Media Buyer working with Facebook Ads and Google Ads (UAC) • Hands-on experience acquiring users for mobile products across iOS, Android, and PWA • Strong practical knowledge of Meta Ads Manager and Google Ads • Experience optimizing campaigns based on CPA, CPC, CPM, CTR, ROAS, LTV, and ROMI • Proven ability to manage, optimize, and scale advertising budgets • Experience working with AppsFlyer, conversion tracking, and attribution analysis • Good understanding of A/B testing methodologies and performance marketing optimization techniques • Strong analytical and strategic thinking skills • Creative approach to problem-solving and campaign optimization • Proactive mindset with a high level of ownership • Excellent communication and teamwork skills • Ability to work in a fast-paced, performance-driven environment • Openness to learning new traffic sources and marketing technologies

🏖️ Benefits

• Health & Wellness Focus • Global Medical Coverage • Growth Opportunities • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.) • Performance-Driven Rewards • Dynamic Work Environment