
201 - 500 employees
Founded 2015
💸 Finance
☁️ SaaS
🤝 B2B
💰 $200M Series E - Guideline on 2021-06
Finance • SaaS • B2B
Guideline is a provider of employer retirement plan services and online platform that delivers automated 401(k) plan administration, recordkeeping, and guided investment portfolios. It offers investment advisory services through Guideline Investments, an SEC-registered adviser, and integrates tightly with payroll systems (notably Gusto) to automate deductions, contributions, compliance, and reporting. The company targets employers with a self-serve SaaS portal and B2B offerings to simplify retirement benefits for small and mid-sized businesses.
🕒 June 2
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201 - 500 employees
Founded 2015
💸 Finance
☁️ SaaS
🤝 B2B
💰 $200M Series E - Guideline on 2021-06
Finance • SaaS • B2B
Guideline is a provider of employer retirement plan services and online platform that delivers automated 401(k) plan administration, recordkeeping, and guided investment portfolios. It offers investment advisory services through Guideline Investments, an SEC-registered adviser, and integrates tightly with payroll systems (notably Gusto) to automate deductions, contributions, compliance, and reporting. The company targets employers with a self-serve SaaS portal and B2B offerings to simplify retirement benefits for small and mid-sized businesses.
• Set the strategy and roadmap for the ALD suite — make the hard calls about what gets built, what gets deferred, and why. • Own the relationships with ALD's most important clients — hedge fund analysts, quant researchers, mutual fund PMs. Their workflows drive the roadmap; you're in the room to hear them. • Take new opportunities from concept to client-validated conviction — Engineering engages after the evidence is in, not before. • Hold the quality commitments that differentiate Guideline in the market — coverage consistency and forecast accuracy are product promises, and you're accountable for keeping them. • Define how ALD data reaches clients — through data cloud marketplaces, direct API, flat file, or integration — and own the experience and reliability of each channel. • Be the most informed voice in the building on the competitive landscape; know where Guideline wins, where it doesn't, and what product decisions change the calculus. • Work directly with the CPO on domain strategy; bring the ground-level client and market insight that makes those conversations worth having. • Build and deploy AI agents and skills as a routine part of the job.
• 12–16 years in product management with real depth in ad intelligence, alternative data, or data-heavy B2B products. • Has owned a licensed data product that external clients build against — understands what it costs a buyer when delivery slips or data quality shifts. • Has held a portfolio strategy across multiple buyer types — different needs, different evaluation criteria, different definitions of success — and made it coherent. • Analytically sharp — can engage with data scientists and engineers on quality methodology, not just manage from a distance. • Connects domain decisions to P&L outcomes without being prompted — speaks the language of the business, not just the product, and represents the domain credibly in executive and commercial conversations. • Builds and deploys AI agents and skills as part of everyday work; a baseline at this level, not a differentiator.
• Medical, Dental, Vision, Health Savings Account, Flexible Spending Account • STD, Life, LTD and AD&D • 401(k) with a company match program • Unlimited Paid Time Off (PTO) • Paid Parental Leave • Commuter Benefits • Employee Recognition Program • Referral Bonus Program
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