
1 - 10 employees
đ Retail
đ Education
đď¸ eCommerce
Retail ⢠Education ⢠eCommerce
Hadley Designs is a company that specializes in creating beautiful and inspirational products designed to enhance daily life. Their product range includes educational supplies, calendars, planners, party supplies, greeting cards, and home and living accessories. Each creation from Hadley Designs not only serves a functional purpose but also aims to beautify and inspire every step of the user's journey. With a focus on design and quality, Hadley Designs handcrafts their offerings to cater to a wide array of personal and professional needs.
đĽ 0 minutes ago
đ United Kingdom, Ireland, +3 more countries â Remote
đľ $100k - $200k / year
â° Full Time
đ´ Lead
đď¸ E-commerce
đť Ghost score 3%
Where this job comes from
Posted on Hadley Designs's careers page, not through a job board
First seen by Remote Rocketship 0 minutes ago

1 - 10 employees
đ Retail
đ Education
đď¸ eCommerce
Retail ⢠Education ⢠eCommerce
Hadley Designs is a company that specializes in creating beautiful and inspirational products designed to enhance daily life. Their product range includes educational supplies, calendars, planners, party supplies, greeting cards, and home and living accessories. Each creation from Hadley Designs not only serves a functional purpose but also aims to beautify and inspire every step of the user's journey. With a focus on design and quality, Hadley Designs handcrafts their offerings to cater to a wide array of personal and professional needs.
⢠Build and lead Hadley Designs' next phase of profitable growth ⢠Develop a repeatable demand generation engine to scale the business from $25 million to $100 million and beyond ⢠Align specialists across Amazon, Shopify, TikTok Shop, paid media, creative, affiliates, and analytics ⢠Own growth initiatives from strategy through execution without requiring daily CEO involvement ⢠Identify, validate, and prioritize growth opportunities through disciplined experimentation ⢠Generate at least $1,000,000 in annual incremental contribution profit ⢠Generate at least $7,000,000 in annual incremental revenue ⢠Achieve a minimum 3.0x blended MER across the growth portfolio ⢠Execute at least 1 meaningful growth experiment per month ⢠Turn at least 3 annual experiments into repeatable, profitable growth engines ⢠Monitor performance across ecommerce and acquisition channels ⢠Evaluate marketing economics, budgets, attribution, contribution margins, and incremental performance ⢠Allocate investment toward high-potential opportunities and stop inefficient initiatives ⢠Lead weekly growth meetings and maintain growth scorecards, experiment trackers, and testing roadmaps ⢠Oversee affiliate, influencer, and creator growth across TikTok Shop, Amazon, and Shopify ⢠Manage agencies, technology providers, strategic partners, and external specialists ⢠Use AI and automation for research, analysis, creative testing, reporting, and execution ⢠Maintain dashboards, documentation, SOPs, and historical experiment results ⢠Deliver weekly growth scorecards, monthly investment reviews, and quarterly growth strategies
⢠Proven experience identifying, building, and scaling profitable growth opportunities for ecommerce brands ⢠Strong understanding of ecommerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value ⢠Experience evaluating marketing investments based on incremental profitability ⢠Experience with attribution across multiple ecommerce channels ⢠Demonstrated success growing consumer ecommerce brands through multiple acquisition and demand generation strategies ⢠Strong working knowledge of paid media, creative strategy, conversion optimization, affiliate marketing, influencer partnerships, and customer acquisition ⢠Experience with Shopify; familiarity with Amazon, TikTok Shop, or other marketplaces strongly preferred ⢠Proven ability to lead specialists, coordinate teams, and drive execution without direct authority over every contributor ⢠Strong project management skills ⢠Experience managing agencies, contractors, and external partners ⢠Strong experimentation mindset and experience developing hypotheses, testing opportunities, measuring results, and scaling winners ⢠Proficiency with analytics, marketing dashboards, automation, and AI tools ⢠Experience with CRMs, project management systems, dashboards, and documented SOPs ⢠Excellent written and verbal English communication skills ⢠5+ years in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams ⢠Proven ecommerce growth experience, commercial judgment, and execution ability ⢠Bachelor's degree in business, marketing, finance, or a related field preferred but not required
⢠Remote-first work environment ⢠Paid time off and holidays ⢠Access to learning resources and professional development ⢠Free Hadley Designs products ⢠Regular interaction with leadership, including the CEO ⢠Stability from more than a decade as a family-founded, mission-driven brand ⢠Culture Index assessment and case study as part of the hiring process ⢠Phone reference checks
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