Global Digital Marketing Manager – Maternity Cover

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

💵 £45k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

The HALO Trust

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1988

🤝 Non-profit

🏛️ Government

🌍 Social Impact

Non-profit • Government • Social Impact

The HALO Trust is a charitable organization dedicated to protecting lives and restoring livelihoods affected by conflict through the clearance of landmines and other explosives. With a mission for a landmine-free world by 2025, the organization engages in demining activities and educates communities on safety measures. HALO operates globally, including in Africa, Europe, South Asia, Central Asia, Latin America, and the Middle East. Moreover, the trust is involved in environmental protection, job creation, and empowering women. It collaborates with various partners, including government bodies and international agencies, to bring about sustainable change.

📋 Description

• Design and deliver paid media campaigns that expand reach, engage new audiences and increase awareness of HALO’s global impact. • Manage and optimise Google Ad Grant and paid search activity to maximise performance and ROI. • Implement advanced targeting, retargeting and audience segmentation strategies. • Monitor and optimise campaign performance through continuous testing, analysis and budget management. • Lead the delivery of the email marketing programme, advising on content to ensure it is engaging, relevant and high impact. • Manage the overarching email calendar to ensure consistent, coordinated and audience-led communications. • Plan data selections, build campaign lists, and manage integrations, ensuring compliance with data protection best practice. • Monitor email performance and drive continuous improvement across key metrics. • Take a hands-on approach to optimisation, including A/B testing and performance analysis across all digital channels. • Provide strategic insight and digital marketing expertise to communications and fundraising teams. • Partner with fundraising teams to maximise income generation and engagement through digital activity. • Identify and implement improvements in tracking, data collection and behavioural analysis. • Maintain reporting frameworks to deliver clear, actionable insights on performance. • Stay up to date with digital marketing and fundraising trends, proactively identifying opportunities to test and innovate.

🎯 Requirements

• Strong expertise in paid advertising and email marketing, with a deep understanding of audience behaviour and content performance. • Experience delivering integrated, multichannel digital campaigns. • Excellent knowledge of digital media buying, particularly Google Ads, Meta platforms and LinkedIn. • Hands-on experience with email marketing platforms (Dotdigital experience an advantage). • Strong copywriting skills and the confidence to produce copy for a range of audiences with varying interests and motivations. • Proven experience using digital marketing within a CRM-driven environment, ideally in the charity sector. • Demonstrable track record of improving digital marketing performance and delivering measurable results. • Strong understanding of supporter journeys and digital best practice • Solid grounding in digital content principles, including writing for web, accessibility, UX and email design. • Experience using analytics tools (eg Google Analytics, Search Console) to monitor performance and generate insights. • Good understanding of GDPR and its implications for digital marketing.

🏖️ Benefits

• 25 days’ annual leave plus 8 statutory holidays • Non-contributory life assurance • Private medical insurance • Pension contributions matched by HALO up to 5% • Emergency medical insurance while travelling overseas • Flexible working policy