Market Development Manager

🕒 September 18

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hawkes Learning

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1978

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Hawkes Learning is an innovative educational courseware platform that provides instructional content and mastery-based learning to enhance student success in college courses. The platform focuses on a mastery-based approach that offers in-depth and meaningful feedback, fostering a profound understanding of the curriculum and building student confidence. Designed with student-centered innovation, it offers a user-friendly experience that engages students with content presentation and assessment. For instructors, the platform allows easy customization of course materials by editing lessons, building tests, and analyzing detailed student reports. Based in Mt. Pleasant, SC, Hawkes Learning is dedicated to improving educational outcomes through its advanced educational tools.

📋 Description

• Partner with Product Leads to evaluate and validate product vision, strategy, and roadmap decisions • Use market insights, customer engagement, opportunity assessment, and competitive analysis to guide product investments • Collect and analyze customer feedback from sales, marketing, surveys, conferences, advisory boards, and interviews • Generate actionable customer insights for product and content decisions • Conduct competitive analysis to identify new market opportunities • Develop and execute strategies to introduce new or revised products into markets • Gather feedback, refine products, and build awareness, credibility, and initial adoption • Deliver insights to inform platform development and content strategy • Help increase product adoption and market share • Collaborate with Product Marketing on messaging, competitor positioning, product differentiation, and target customer profiles • Serve as a primary product advocate in the market • Lead advisory boards and focus groups • Assist Sales by providing customer feedback and recommendations to advance adoption • Travel for conferences and direct customer engagement during peak selling periods

🎯 Requirements

• Ability to distill large amounts of customer feedback into actionable themes and recommendations • Strategic thinking across products, markets, and customer segments • Cross-functional collaboration across product, marketing, sales, content, and leadership stakeholders • Strong communication and presentation skills for executives, sales teams, and customers • Focus on sales presentations for large opportunities • Math market expertise is a must-have requirement • 5+ years of experience in market development, product management, product marketing, business development, or sales • Demonstrated success identifying and evaluating market opportunities and translating insights into strategic business recommendations • Experience partnering with product leaders to inform or validate product vision, product strategy, roadmap direction, or growth initiatives • Experience conducting customer research, market analysis, competitive assessments, and opportunity evaluations • Experience developing recommendations supported by data, customer insights, and business analysis • Approximately 30% travel during peak selling periods (October/November and February/March)

🏖️ Benefits

• 30+ days of paid time off to start, with additional time each year of employment • Employer 401(k) match of up to 3.5% • Significant employer contribution to healthcare benefits • Medical insurance • Vision insurance • Dental insurance • Employer match to Health Savings Account • Employer-paid Employee Assistance Program with counseling options • Energetic, supportive, collaborative, and transparent culture