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Senior Retail Media Manager

đź•’ 2 days ago

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Henkel

10,000+ employees

🤝 B2B

👥 B2C

đź’„ Beauty

B2B • B2C • Beauty

Henkel is a German multinational that develops, manufactures, and sells adhesive technologies and consumer brands. It operates two principal business units — Henkel Adhesive Technologies (a global leader in adhesives, sealants and functional coatings serving industrial and construction customers) and Henkel Consumer Brands (leading positions in hair care and laundry & home care). Founded in 1876, Henkel emphasizes innovation, sustainability and digitalization; the provided information cites about 50,000 employees and sales of €20. 5 billion in 2025, recent acquisitions (e. g. , OLAPLEX), and product applications from consumer detergents to advanced thermal materials for automotive electronics.

đź“‹ Description

• Develop and execute advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media with retail customers, agencies, and internal stakeholders • Build, scale, and optimize paid search and programmatic campaigns • Drive performance metrics including ROAS, CPC, CTR, conversion rate, and monthly sales targets • Leverage Amazon Marketing Cloud for audience development and full-funnel optimization • Analyze campaign data and implement recommendations through testing, auditing, and optimization • Create and deliver Quarterly Business Reviews, performance reports, and actionable recommendations • Manage complex media budgets across channels and promotional calendars, including Prime Day • Ensure timely content delivery and implementation • Collaborate with Account Managers, internal teams, and retail advertising teams • Serve as the internal and external media expert • Provide operational support including monthly billing, reporting, and customer service coordination

🎯 Requirements

• No explicit education, experience, certification, or language requirements are stated in the provided posting • Experience with Amazon Sponsored Ads • Experience with Amazon DSP • Experience with Google Ads • Experience with social media advertising • Knowledge of Amazon Marketing Cloud • Ability to manage complex media budgets and promotional calendars • Ability to analyze ROAS, CPC, CTR, conversion rate, and sales performance

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