Vice President of Commercial

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Hertility

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

👥 B2C

🧘 Wellness

💰 Non Equity Assistance - Hertility Health on 2023-06

B2C • Wellness

Hertility is a consumer-focused women's reproductive health company that provides clinical-grade hormone and fertility testing, diagnostic symptom assessments, and personalised care plans. It offers home testing, rapid clinical result reviews, specialist consultations (fertility advisors, gynaecologists, menopause specialists), referrals for pelvic ultrasounds and fertility treatments such as egg freezing, plus supportive services like nutrition and counselling. Hertility supports women across fertility planning, menopause and reproductive health management, combining at-home diagnostics with clinician-led follow-up and treatment navigation.

📋 Description

• Own the company-wide revenue forecast, target-setting and in-period delivery across revenue streams. • Hold P&L-level accountability for revenue, commercial efficiency and the path to profitable growth, in partnership with Finance. • Own the unit economics that underpin the model i.e. LTV:CAC, blended and channel CAC, payback, variable margin and make confident decisions in imperfect, consent-constrained attribution data. • Set a single, integrated commercial strategy spanning consumer growth and B2B sales, with clear objectives cascaded to each Head of Department. • Own pricing, positioning and go-to-market across the portfolio, including new service and product tiers and add-ons. • Identify and prioritise new revenue: market expansion, strategic partnerships, affiliate and referral programmes, and the continued build-out of B2B. • Lead, develop and hold accountable the Head of Growth (DTC) and the Director of B2B Sales, and the wider teams working with them (growth marketing, product marketing, CRM/lifecycle, brand, data, and B2B sales/partnerships). • Build the operating cadence, planning, forecasting, reporting, experimentation that runs the commercial function as one engine. • Embed a data-led, accountable performance culture across both motions. • Partner with Product on roadmap prioritisation, product-market fit and product-led growth, bringing the commercial and customer lens to what gets built. • Operate as a core member of the leadership team, working cross-functionally across product, clinical services, finance and brand. • Own the commercial and growth narrative with the board and investors, and support fundraising.

🎯 Requirements

• Senior commercial leadership experience (typically 10+ years) with ownership of a meaningful, multi-channel revenue line • Track record of scaling a business and managing the transition from growth-at-all-costs to profitable, sustainable growth • Credible across both consumer growth/marketing and B2B/partnership sales or deep in one with demonstrable command of the other; you can lead a performance marketer and a sales leader equally well • Experience leading through other senior leaders (managing Heads/Directors), not just managing individual contributors • Genuine fluency in unit economics and revenue forecasting; you own the number, you don't just report on it • Comfortable operating at board and investor level, owning the commercial narrative • Strong full-funnel and brand instincts; equally at home with a revenue model, a CAC dashboard and a brand brief • Bias for prioritisation and clear recommendations over exhaustive optionality • Experience in healthtech, femtech, diagnostics or another regulated, trust-sensitive category • Experience integrating DTC and B2B commercial models under one strategy • Operating in a consent-gated, privacy-first data environment (GA4, cookie consent, post-iOS attribution) • Energetic, passionate, mission-driven and genuinely energised by advancing women's health.

🏖️ Benefits

• 33 Days of Paid Leave: Includes public holidays; • 3 Days Discretionary additional time off between Christmas and New Year. • We are Reproductively Responsible™ • Company Laptop: The tech you need to succeed! • Remote-First: Work from anywhere with the flexibility to do what matters most to you. • Flexible Working Hours: 40 hours per week, with the freedom to choose your start and finish times. • Wellbeing: Receive a £40 monthly wellbeing allowance to spend on anything that brings you joy. • Pension Scheme: 5% employer contribution salary sacrifice pension with a 5% employee match. • Mental Health Support: In house counselling available anytime. • Free Hertility Services: Complimentary hormone and fertility tests for you, plus discounts for friends and family. • Enhanced Parental Leave & First-Time Parents Benefits: Support through all stages of family life. • Menstrual Leave: Time to rest and restore when your body’s rhythms change. • Financial Advisor Access: Get guidance on financial planning. • Work from Anywhere: Embrace true flexibility with the option to work from anywhere in the world, one month per destination, up to 12 countries across 12 months.