Lead Product Marketer, Developer Platform

🕒 May 15

🇺🇸 United States – Remote

💵 $144k - $216k / year

⏰ Full Time

🟠 Senior

🖥 Software Engineer

🦅 H1B Visa Sponsor

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HubSpot

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

📋 Description

• Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot’s developer products • Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc. • Define and evolve HubSpot’s emerging builder persona across traditional developers and AI-assisted builders using modern coding platforms and tools • Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders to align messaging, launch readiness, and product narratives • Build cohesive external narratives that translate technically complex capabilities into clear value for developers, partners, customers, and leadership audiences • Identify and experiment with new routes to market that drive awareness, engagement, and adoption among technical and non-technical builders • Develop launch assets, enablement materials, newsletters, campaign messaging, FAQs, release communications, and technical marketing content to reach new and existing users • Drive cross-functional coordination across a broad stakeholder network while proactively identifying dependencies and mitigating launch risks • Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes • Support HubSpot builder-focused events and launch moments, including quarterly builder activations and technical product showcases

🎯 Requirements

• Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within a SaaS or product-led growth company • Demonstrated success owning and executing end-to-end launches for technical or developer-facing products • Strong understanding of developer ecosystems, APIs, webhooks, CLI, integrations, and technical platform concepts • Ability to communicate complex technical concepts clearly to both technical and non-technical audiences • Experience developing positioning, messaging, and narratives for emerging or evolving product categories • Proven ability to lead complex cross-functional initiatives with multiple stakeholders and competing priorities • Strong executive communication and storytelling skills with the ability to influence senior leaders • Data-driven approach to measuring adoption, engagement, and launch effectiveness • Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations • High ownership mindset with the ability to operate independently in ambiguous and fast-moving environments

🏖️ Benefits

• Cash compensation includes base salary, on-target commission, and annual bonus targets • Eligible roles may participate in equity plan for RSUs • Some roles may be eligible for overtime pay • Benefits and perks offered to help employees grow better